Want to generate more leads and conversions with YouTube? Looking for organic tactics to help boost the performance of your existing video content? In this article, you’ll discover three effective ways to turn YouTube viewers into leads. #1: Drive Website Traffic With YouTube Cards YouTube cards are a marketer’s dream come true because they let…
Want to provide better customer service on Facebook? Wondering how Facebook Messenger can help? In this article, you’ll discover how to use Facebook Messenger as a valuable social customer care tool. Why Messenger for the Front Lines of Customer Care? According to USA Today, Facebook views Messenger for Business as a venue for “conversational commerce.”…
There’s no shame in admitting that you stalk people on Instagram — we all do. But you don’t always want anyone who grabs your phone to see who you’ve been stalking. So, here’s the complete guide to hiding who you stalk on Instagram. SEE ALSO: How to banish ads from your Instagram feed Clear search…
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore new Instagram and Messenger ad options with Amanda Bond, new LinkedIn features with Viveka…
Do you want to connect with your audience via video? Looking for tips to convey confidence and authority? To explore how to improve your on-camera performance, I interview David H. Lawrence XVII. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help…
Want to help your employees better engage on social media? Wondering how a social media policy can help? A social media policy gives your employees guidelines for interacting with customers and protecting their personal safety, as well as your business’s reputation. In this article, you’ll discover three tips for creating a social media policy for…
Want to know why some brands connect with consumers more than others on social media? Wondering if the tone of your social media marketing is affecting sales? In this article, you’ll find insights from new research that reveal how consumers feel about the content and conversations businesses are serving up on social media. #1: Brand…
Social media, once the name we gave for a platform like Facebook, has become quite difficult to define. Even Facebook and Twitter don’t typically refer to themselves as social networks — at least not exclusively that. A newly released infographic might just help us grasp the social media landscape: “The Conservation Prism 5.0.” SEE ALSO:…
Making your avocado toast pop on Instagram requires a unique formula that isn’t always possible to achieve. But, one London restaurant is offering “foodie Instagram packs” so diners can up their #foodporn game. SEE ALSO: Instagrammers are staging fake camping pictures, and this account is calling them out The free kits contain a portable LED…
Want to increase engagement, longevity, and exposure of your Facebook videos? Have you explored the data in your Facebook Video Insights? Whether you’re streaming live or recording videos, Facebook provides insights that can help you refine your future videos. In this article, you’ll discover three ways to evaluate and improve your Facebook video performance. Access…