Want to lower the cost per conversion of your Facebook ads? Wondering how to serve the right ad to the right audience? In this article, you’ll discover a six-step plan to test, analyze, and optimize Facebook ads, as well as the audience segments you target. Let Facebook Split Test Multiple Ad Variations When you run…
Have you noticed that social networks seem to change every week? How can anyone possibly keep up, right? We have a great new (and free) solution for you–the busy marketer. I’m excited to announce the new Social Media Marketing Talk Show audio podcast. Each week your friends at Social Media Examiner bring you: #1 News:…
We now know a lot more about Facebook’s hardware ambitions. The social network is working not one, but two, connected speakers for the home, including one equipped with cameras, microphones, and a feature that will “scan for people,” according to a new report in Bloomberg. SEE ALSO: Let’s all take a deep breath and stop…
Do you use Instagram for business? Want to remain in compliance with Instagram’s Terms of Use so you’re not shut down? In this article, you’ll discover three Instagram compliance issues marketers need to understand. 3 Instagram Policies Marketers Often Overlook by Sarah Kornblett on Social Media Examiner. #1: You Grant Instagram a License to Use…
Do you want to reach more customers and prospects using Facebook Messenger? Have you tried Messenger ads? Messenger ads display inside the Messenger app on the home tab, increasing the likelihood people will interact with your business. In this article, you’ll discover how to set up a Messenger ad. What Are Messenger Home Ads? Unlike…
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook’s latest growth with Mari Smith; Amazon’s social network, Spark, with Jeff Sieh; LinkedIn’s…
When a member of the Kardashian family posts on Instagram, the world pays attention. But, venture into the comments section, and you won’t find countless declarations of admiration from devotees, you’ll see endless streams of words that you might not be familiar with. Scroll through the comments on Kim, Khloe, Kourtney, Kylie or Kendall’s Instagram…
Does your business serve a specialized customer base? Wondering how to reach specific niche audiences with Facebook ads? To explore a strategy for retargeting specialized audiences using Google ads in combination with Facebook ads, I interview Shane Sams. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social…
Twitter may be President Donald Trump’s favorite tool, but for the average person, its appeal has apparently become a bit lackluster. In three months, Twitter’s growth has remained flat, sitting at 328 million monthly active users, the company reported on Thursday as part of its quarterly earnings release. Even worse, the company also saw a…
Do you have a Facebook page for your business? Want to be sure your page isn’t disabled (or worse, shut down) for noncompliance with Facebook’s Terms? In this article, you’ll discover four tips to keep your Facebook page in line with Facebook’s Terms. #1: Name Your Page Accurately Setting up a new Facebook page can…