Michelle Obama shades Trump with advice on how to tweet

As a former first lady Michelle Obama knows how much weight words can carry. She gets it. But she wants to make sure everyone else does, too. Everyone. Queen Michelle sat down with poet Elizabeth Alexander to speak at the second day of The Obama Foundation Summit in Chicago. She spoke on the importance of…

How to Use Influencer Marketing to Amplify Your Message

Shares 668 Wondering if social media influencers can increase your company’s reach? Looking for tips to find and evaluate potential influencers for a professional fit? In this article, you’ll discover how all businesses, even B2Bs, can partner with influencers to elevate their messaging. How to Use Influencer Marketing to Amplify Your Message by Tom Augenthaler…

How to Use Autoplay Video in Your Pinterest Ads

Shares 613 Do you advertise on Pinterest? Wondering how to add video to your promoted pins? Autoplay video pins aren’t yet commonly used so adding them to your Pinterest marketing now will help you stand out in a sea of still images. In this article, you’ll discover how to create promoted video pins that autoplay…

How to use social media to grow your business

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. If you don’t know who Cameron Dallas is, go ahead and Google him. We’ll wait.  Yeah, he’s kind of a big deal these days. The Vine and YouTube star/model has morphed his internet presence into a wildly lucrative…

How to Create and Analyze Instagram Stories for Business Accounts

Shares 643 Looking for ways to market your business with your Instagram business account? Are you aware of the unique advantages businesses have with Instagram Stories? In this article, you’ll discover how to create, use, and analyze Instagram stories using a business account. How to Create and Analyze Instagram Stories for Business Accounts by Kristi…

More than half this country apparently uses Facebook’s Messenger

Messenger sure is popular Down Under. Facebook revealed its first country-specific stats for the instant messaging platform, claiming 13 million Australians use Messenger each month.  SEE ALSO: Facebook’s data-saving Messenger Lite finally rolls out to the rest of the world That’s more than half the country’s population, and 80 percent of smartphone users, according to…

It Is About Time: The Journey, Episode 3

Shares 201 The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. [embedded content] Watch The Journey: Episode 3 The Journey, a Social Media Examiner production. Episode 3 of The Journey reveals what many will see as an impossible goal pursued by Michael…

How Social Media Has Evolved and Where It Is Headed

Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change? To explore the past, present, and future of social media marketing, I interview Brian Solis. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed…