Shares 780 Do you know if you’re reaching your goals on YouTube? Wondering how to analyze the effectiveness of your YouTube content and strategy? In this article, you’ll discover seven metrics to watch when assessing the performance of your YouTube channel. 7 Metrics to Audit Your YouTube Channel by Jeremy Vest on Social Media Examiner.…
Shares 935 Do you want a better way to plan, organize, and publish your social media content? Looking for a solution that doesn’t cost a lot of money? In this article, you’ll discover how to set up a social media content calendar. How to Create a Social Media Calendar: A Template for Marketers by Sandra…
Facebook is working to make its platform even more accessible for blind users and people with low vision. In a series of updates announced Tuesday, the company revealed that it will begin using its already-existing face recognition technology to identify people in photographs for Facebook users with screen readers. Facebook’s director of applied machine learning,…
Shares 954 Do you manage Facebook ad campaigns? Wondering how to automate tasks such as raising or lowering bids or pausing underperforming ads? In this article, you’ll discover how to set up automated rules for your Facebook advertising campaigns. How to Use Facebook Ad Rules to Optimize Your Ad Campaigns by Johnathan Dane on Social…
Does your page use Facebook events? Want to retarget ads to people who engage with your events on Facebook? In this article, you’ll discover three ways to target audiences using Facebook event engagement custom audiences. How to Use Facebook Event Targeting in Your Facebook Ads by Kristi Hines on Social Media Examiner. #1: Target People…
Every editorial product is independently selected by Mashable journalists. If you buy something featured, we may earn an affiliate commission which helps support our journalism. After an October week from hell — when allegations against Harvey Weinstein first began to unravel, Donald Trump threatened to take aid away from Puerto Rico, women boycotted Twitter, and…
Shares 464 Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook expanding AR Studio with Joel Comm, Instagram hashtag…
If there’s one thing we should all be able to agree on about The Last Jedi it’s most definitely the Porgs. Now, Facebook is helping you relive all the best Porg moments from The Last Jedi and then some, thanks to the social network’s new Porg Invasion game. SEE ALSO: Everything You Need to Know…
Facebook is a symbol of one of the great debates of the 21st century: Is social media a gift to humanity, or is it a curse that drives us further apart and deeper into our own ideological echo chambers? There is no simple answer to that question, which is why it frequently becomes a cultural…
Shares 484 The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. [embedded content] Watch The Journey: Episode 10 The Journey, a Social Media Examiner production. Episode 10 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to…