The way we receive content has obviously changed over the last few years, and Cardi B has benefited from it. Previously, we’d watch TV and read magazines and newspapers to find out what is going on in the world. Today, we have the world in the palm of our hands. That’s the consumer’s end of…
Snap Inc. had a lot to prove in 2017. Following months of speculation, the company finally went public, as onlookers wondered whether this would be the year the company finally moved out from under Facebook’s shadow. That, and so much more, didn’t quite go as planned. SEE ALSO: Why smartphone cameras were the most important…
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Shares 780 Do you know if you’re reaching your goals on YouTube? Wondering how to analyze the effectiveness of your YouTube content and strategy? In this article, you’ll discover seven metrics to watch when assessing the performance of your YouTube channel. 7 Metrics to Audit Your YouTube Channel by Jeremy Vest on Social Media Examiner.…
Shares 935 Do you want a better way to plan, organize, and publish your social media content? Looking for a solution that doesn’t cost a lot of money? In this article, you’ll discover how to set up a social media content calendar. How to Create a Social Media Calendar: A Template for Marketers by Sandra…
Facebook is working to make its platform even more accessible for blind users and people with low vision. In a series of updates announced Tuesday, the company revealed that it will begin using its already-existing face recognition technology to identify people in photographs for Facebook users with screen readers. Facebook’s director of applied machine learning,…
Shares 954 Do you manage Facebook ad campaigns? Wondering how to automate tasks such as raising or lowering bids or pausing underperforming ads? In this article, you’ll discover how to set up automated rules for your Facebook advertising campaigns. How to Use Facebook Ad Rules to Optimize Your Ad Campaigns by Johnathan Dane on Social…
Does your page use Facebook events? Want to retarget ads to people who engage with your events on Facebook? In this article, you’ll discover three ways to target audiences using Facebook event engagement custom audiences. How to Use Facebook Event Targeting in Your Facebook Ads by Kristi Hines on Social Media Examiner. #1: Target People…
Every editorial product is independently selected by Mashable journalists. If you buy something featured, we may earn an affiliate commission which helps support our journalism. After an October week from hell — when allegations against Harvey Weinstein first began to unravel, Donald Trump threatened to take aid away from Puerto Rico, women boycotted Twitter, and…
Shares 464 Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook expanding AR Studio with Joel Comm, Instagram hashtag…