Google publishes timelines for Privacy Sandbox proposals

On Friday, Google published a timeline reflecting the stages of development for various categories of Privacy Sandbox initiatives.  Caption: The Privacy Sandbox timeline, as of July 23, 2021. The timeline (shown above) divides initiatives into four categories (“fight spam and fraud on the web,” “show relevant content and ads,” “measure digital ads,” and “strengthen cross-site…

Users can now leave more detailed restaurant reviews on Google

Google has expanded restaurant reviews to enable users to include price range, the type of meal (breakfast, lunch, dinner, etc.) and whether they got take out, delivery or dined in, the company announced Wednesday. This feature is now available for mobile users on Android or iOS, and it is live for all restaurants in the…

Google Ads optimized targeting gradually rolling out

If you’re seeing the new “Signal” indicator pop up in your Google Ads account, you’re not alone. First noticed by PPC professional Brett Bodofsky, the new “Signal” label under the Demographics tab is for optimized targeting, a new feature gradually rolling out to Google Ads managers. “[Optimized targeting] uses audience & demo inputs as signals…