Reality is no longer limited to what you see in front of you. We now have alternative realities, including virtual and augmented. These technological advances are making big changes in the world around us. It is important to have a full understanding of these concepts, as well as how to use them for the future…
The popular automatic display ad type Responsive Display Ads (RDAs) will be undergoing a major transformation in the second half of this year. RDAs have been the default display option since 2018 and these new enhancements are geared toward a better mobile offering for advertisers. Portrait images and videos now welcome. The versatility of RDAs…
Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. But many teams struggle to effectively combine legacy tools and emerging technologies required to build effective omnichannel experiences. Autodesk partnered with ActionIQ to develop a future-proof stack that would empower a self-service approach to achieving…
LinkedIn is now reducing the visibility of several types of content in its feed, including polls and engagement bait. Here’s what LinkedIn announced it is changing. Less “low-quality content.” Any posts that explicitly ask for or encourage engagement, such as comments or reactions, will have less visibility in the feed. LinkedIn said users find these…
TikTok has announced plans for a “contextual advertising solution” that will let advertisers get visibility next to the top 4% of content in TikTok’s For You feed. What is TikTok Pulse. This is TikTok’s first exploration of an advertising revenue share program with creators, public figures and media publishers, the company said. Ad revenue will…
If you search for [Moz] in Google Search, you won’t be seeing the moz.com home page, that page was removed from the Google index due to a DMCA takedown request. The takedown complaint cites that Moz’s home page, along with 185 other URLs were “distribute modified, cracked and unauthorized versions” of the Dr. Driving app.…
Now testing: Twitter Circle. This new Twitter feature, which is now available for “some” Twitter users, lets you limit who can see your tweets. It can be up to 150 people. Here’s the announcement shared today by @TwitterSafety: Some Tweets are for everyone & others are just for people you’ve picked. We’re now testing Twitter…
In 2019, Microsoft Bing announced new Bingbot user-agent names that fit better with its evergreen Bingbot crawling and rendering service. Microsoft’s Fabrice Canel has now said that by the Fall of 2022 the old user-agent will stopped being used and the search company will transition to the new user-agents fully. Old user-agent. Microsoft said it…
When Google rebranded from Google My Business To Google Business Profiles, the search company said it would push businesses to manage their listings directly in Google Search and Google Maps. But it also said the Google Business Profile Manager tool will stick around for larger businesses with multiple locations, and will be renamed “Business Profile…
It’s graduation season. For many college students, that means it’s time to get a job. There are plenty of open jobs in digital marketing – more than 20,000 jobs are listed for “digital media, entry-level” on LinkedIn right now. If your agency or brand is hiring, you can expect to get resumes from some of these…