AI-powered answer engine Perplexity AI announced a revenue-sharing plan with publishers when their content is referenced, but there are few details on how smaller publishers will benefit. Some in the digital marketing community expressed skepticism that only the biggest and most powerful publishers will be paid. Perplexity AI Revenue Share Perplexity recently announced the establishment…
In its earlier days, Google relied heavily on plain text data and backlinks to establish rankings through periodic monthly refreshes (then known as the Google Dance). Since those days, Google Search has become a sophisticated product with a plethora of algorithms designed to promote content and results that meet a user’s needs. To a certain…
PPC ads are at the core of many marketers’ digital media mix, so it is critical to stay on top of new features and ad tech advancements. The hot topic and major changes involve AI to automate and improve the efficiency of pay-per-click campaigns. However, it’s unsurprising that AI is not replacing the marketing strategist…
Multiple user reports have surfaced warning that the latest version of WordPress is triggering trojan alerts and at least one person reported that a web host locked down a website because of the file. What really happened turned into a learning experience. Antivirus Flags Trojan In Official WordPress 6.6.1 Download The first report was filed…
This new series of articles focuses on working with LLMs to scale your SEO tasks. We hope to help you integrate AI into SEO so you can level up your skills. We hope you enjoyed the previous article and understand what vectors, vector distance, and text embeddings are. Following this, it’s time to flex your…
OpenAI has announced the launch of SearchGPT, a prototype AI-powered search engine. This move marks the company’s entry into the competitive search market, potentially challenging established players. Key Features & Functionality SearchGPT aims to directly answer user queries by combining AI language models with real-time web information. Rather than offering a list of links, SearchGPT…
Bing is rolling out a new version of Generative Search that displays information in an intuitive way that encourages exploration but also prioritizes clicks from the search results to websites. Microsoft introduced their new version of AI search: “After introducing LLM-powered chat answers on Bing in February of last year, we’ve been hard at work…
Impactful SEO is rarely executed by a lone wolf. You need resources. You need buy-in from higher-ups – a CMO, head of product, or even CEO. But here’s the thing: those lengthy SEO documents outlining objectives, audiences, competitors, keywords, and that six-month Gantt chart vaguely detailing optimization projects – they’re not getting read. On the…
If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many SEO pros have come to the conclusion that building a strong digital presence will yield SEO results. Also, water … is wet. Leaks, floods, and…
Meta just released multiple updates to Meta AI which brings advanced image generation and editing capabilities directly to Facebook, Instagram and WhatsApp feeds, plus availability in more countries and languages. New Meta AI Creative Tools Meta AI is bringing AI generated and AI Edited photography that can be generated at the moment a user is…