A Google Chrome Engineer published a LinkedIn post outlining the new Chrome AI History feature and the signals it uses to surface previously visited sites. The post illustrates that natural language browser history search could become a traffic source, and SEO must evolve in response. History Search Powered By AI Google recently announced a new…
This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Your landing pages serve as pivotal points for converting visitors into customers. However, too many websites don’t focus on the first impression and lose crucial moments to engage and convert their audience. Crafting a compelling landing page isn’t just…
Yelp filed an antitrust lawsuit against Google for stifling competition and keeping searchers in its walled garden. Almost a month after Google was declared to be a monopoly, Yelp brings forward legal complaints for using SERP features to keep traffic on its site and illegally scraping and using Yelp’s content. In a CEO statement, Yelp…
YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide. Yet, only some marketers are making use of this platform. A recent Social Media Examiner industry report found that only 51% of marketers use YouTube, but 59% plan to increase their use of the platform. Even though…
A vulnerability advisory was issued about two WordPress themes found on ThemeForest that could allow a hacker to delete arbitrary files and inject malicious scripts into a website. Two WordPress Themes Sold On ThemeForest The two WordPress themes with vulnerabilities are sold on ThemeForest and together they have over a half million sales. The two…
SEO professionals know that staying organized is key to success. With campaigns getting more complex, the right project management tool can make or break your productivity. This article examines various project management platforms suited for SEO teams. We’ll discuss how these tools can help plan, track tasks and time, manage resources, and report results. We’ll…
Outbound have traditionally been considered a ranking or relevance related factor but those ideas are outdated now that search engines use AI for spam detection and the ranking process. It’s time to consider new ways of thinking about outbound links. 1. A Page Is About Multiple Subtopics One thing people worry about is whether linking…
Early SEO milestones might be easy, but scaling the results needs an upgraded approach. What could that look like? Like startups that come up with a solid niche idea and compete significantly with larger companies, we SEO pros and content strategists need to work harder to develop unique, fresh, niche strategies. However, whenever we think…
Google Business Profiles (GBP) are one of the best ways for a local merchant to get online exposure. But before your GBP becomes visible to the public, you must verify it by clicking on the Get Verified link. Screenshot from Google Business Profile, June 2024 When a business sets up a Google Business Profile, Google…
A lot has been said about the remarkable opportunities of Generative AI (GenAI), and some of us have also been extremely vocal about the risks associated with using this transformative technology. The rise of GenAI presents significant challenges to the quality of information, public discourse, and the general open web. GenAI’s power to predict and…