Recently, I’ve been getting a lot of requests to audit accounts for overspending, so I thought I’d share my checklist of questions I ask of accounts. Note this is going to be very Google oriented, but there are still ideas in here for all channels. While there are other questions you can ask, these are…
Let’s think through a hypothetical purchase journey. An individual is in the market for an air purifier, and she starts off by searching for [best air purifiers] in Google. Your ad shows up in results, and she clicks on it, impressed with the mention of being rated No. 1 in product rankings as well as…
Perplexity AI has integrated the new Chinese DeepSeek AI model into their offerings, allowing their Pro level users to use DeepSeek for their Perplexity AI research. Some in the public reacted negatively to the news. Perplexity AI Perplexity AI is San Francisco based AI search engine that offers a different way to search for information…
DeepSeek-R1 is a new AI reasoning model from the Chinese company DeepSeek. Released on January 20, it offers a cost-effective alternative to ChatGPT. ? DeepSeek-R1 is here! ⚡ Performance on par with OpenAI-o1? Fully open-source model & technical report? MIT licensed: Distill & commercialize freely! ? Website & API are live now! Try DeepThink at…
A legal document filed in federal court formally notifies that Automattic and Matt Mullenweg have added new representation, a lawyer who has previously represented Meta and Facebook. The new documentation is formally called NOTICE of Appearance. A subsequent legal filing indicates that the new representation is currently handling the response to a Motion to Intervene…
Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on social because of their sharply edited content and low investment requirement. With YouTube Shorts boasting over 50 billion daily views…
WordPress Multisite is a feature for managing the structure and multiple sites from a single WordPress installation. In this article, I’ll share the step-by-step approach to creating a new WordPress website or converting an existing WordPress website into a WordPress Multisite. But before that, let’s understand the basics of WordPress Multisite. What Is WordPress Multisite?…
Google is rolling out updates to the “Circle to Search” tool, making it more helpful for marketers, businesses, and Android users. Circle to Search lets you circle, scribble, or tap on anything visible on your phone screen to instantly search the web without switching apps. With expanded AI Overviews, the tool is better equipped to…
Google is starting to roll out an AI-based Q&A feature to Google Business Profiles (GBP) on Google Maps for mobile. This feature will very likely replace Google Q&A, which has silently gone missing on some listings. The “Ask Maps about this place” AI feature was first announced in late October 2024, along with a number…
Advancing your in-house SEO career can be incredibly lucrative and fulfilling. But most advice is theoretical, too high-level, and comes from people who haven’t done it. I had the good fortune of a very fruitful in-house career, leading large organizations at companies like Atlassian, G2, or Shopify. Over the recent years, I have had the…