Google has officially expanded AI Max to Shopping and Travel campaigns as it hits one year in market. The announcement comes on the heels of its upcoming annual Google Marketing Live event on May 20th. Google noted that AI Max has become the fastest-growing AI-powered Search ads product. Both AI Max for Shopping and Travel…
Jan-Willem Bobbink shared a take on X, that AI visibility trackers are quietly breaking the analytics of brands who are paying them to track for them. It’s time we put more focus on this issue, as it is causing misalignment, misreporting, and misspending of resources and marketing budget in the clamor to be more visible…
This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Local consumers have stopped searching the way we built our marketing around. This significant change in buyer habits has been quietly happening in the last 18 to 24 months. According to recent Uberall research into AI search behavior, an…
Every technical SEO has a version of this meeting. The migration shipped on Friday. The redirects went in. Someone on Monday noticed organic traffic had fallen off a cliff, and someone else remembered there was, in fact, an SEO on the team somewhere, and perhaps they should take a look. This isn’t the meeting anyone…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! I normally write about strategy and search behavior, not labor markets. But the SEO job market is the clearest leading indicator I’ve seen of how companies are actually valuing AI skills, so I followed the data off the usual map. 946 SEO job…
The standard technical SEO audit checks crawlability, indexability, website speed, mobile-friendliness, and structured data. That checklist was designed for one consumer: Googlebot. This is how it’s always been. In 2026, your website has, at least, a dozen additional non-human consumers. AI crawlers like GPTBot, ClaudeBot, and PerplexityBot train models and power AI search results. User-triggered…
Money, obviously. But it’s deeper than that. Google’s market share has broadly held firm in the wake of everything AI. By held firm, I mean its share price has gone through the roof, and its AI offering is growing ever stronger. Happy, happy shareholders. Sad, sad people. (Image Credit: Harry Clarkson-Bennett) But I don’t think…
Clicks as a ranking-related signal have been a subject of debate for over twenty years, although nowadays most SEOs understand that clicks are not a direct ranking factor. The simple truth about clicks is that they are raw data and, surprisingly, processed with some similarity to human rater scores. Clicks Are A Raw Signal The…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! When an AI answers a question using your content, it usually cites you with a source link. What it doesn’t do, 62% of the time, is say your name. The link is there. The brand mention is not. This is what I like…
Google updated its snippet documentation today with a new section on “Read more” deep links in Search results. The section outlines three best practices for increasing the likelihood that a page appears with these deep links. What A Read More Deep Link Is Google defines the feature as “a link within a snippet that leads…