Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Last week, Google officially launched AI Mode, an AI Overview on steroids, in beta. Almost one year after the launch of AI Answers in the search results, we have enough data to show that the net impact on the open web is as…
PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data discrepancies, cumbersome analysis, and the time required to share understandable, jargon-free reports with different stakeholders. Fortunately, AI is turning these obstacles into opportunities by filling…
Google has discontinued its Page Annotations feature in the iOS app, which automatically added search links to webpages. The feature was introduced late last year and converted certain website text into Google Search links without publisher consent. Recent updates confirm that it’s no longer supported. Short-Lived & Controversial The Page Annotations feature was first announced…
This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups, sales, or demo requests from your landing page? How can you ensure your landing page is optimized for conversions? Landing pages can make or break your conversions. A well-designed landing page doesn’t just look good;…
Historically, Google has been the default for most marketers, especially when it comes to pay-per-click (PPC) advertising. However, for low-budget accounts, the question arises: Is Google Search the best value for money? This article explores how Google Search can still provide value for money for lower-budget accounts and where to allocate the budget if Google…
Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching rich results to your search results, like review stars, FAQs, and breadcrumbs, that grab attention and encourage more clicks. Structured data uses the standardized vocabulary of Schema to tell search engines – and even AI…
Putting together an actionable strategy to keep your organization relevant in the ever-changing search marketing landscape is harder than ever. To help support your organization through this journey, this guide provides insights into why schema markup is essential and how you can implement a structured data markup strategy to support your organization’s goals this year.…
Google’s John Mueller used an AI-generated image to illustrate his point about low-effort content that looks good but lacks true expertise. His comments pushed back against the idea that low-effort content is acceptable just because it has the appearance of competence. One signal that tipped him off to low-quality articles was the use of dodgy…
A newly released page builder plugin called Builderius elicited enthusiastic feedback in a private WordPress Facebook group. A conversation with one of its principals, the UX UI designer Elvis Krstulović, underscored how WordPress’s open source flexibility allows developers to rethink site building itself, creating tools that prioritize flexibility, maintainability, and professional development practices. There are…
New data provided to Search Engine Journal shows that the sites Google is ranking in AI Overviews varies by time and industry, offering an explanation of volatility in AIO rankings. The new research shows what industries are most impacted and may provide a clue as to way. AIO Presence Varies Over Time and By Industry.…