This post was sponsored by Heeet. The opinions expressed in this article are the sponsor’s own. How do you calculate the true cost of SEO content production? Are you overspending or underspending on SEO compared to performance? Can you connect SEO-driven awareness to pipeline and revenue? How do you make SEO efforts more visible to…
New research shows marketers aren’t using generative AI as much as they could be. Marketing applications rank surprisingly low on the list of popular AI uses. “The Top-100 Gen AI Use Case” report by Marc Zao-Sanders reveals that while people increasingly use AI for personal support, marketing tasks like creating ads and social media content…
Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain consistency, it’s essential to develop a structured posting schedule aligned with your company’s marketing objectives for optimal results. Our content plan is designed to support this process. But, what exactly does a content plan need?…
Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news? Setting up the Google Tag for conversion tracking is easier than it used to be, giving advertisers multiple installation options to fit…
HubSpot has introduced over 200 product updates and features as part of its Spring 2025 Spotlight release. The updates include expanded AI functionality across the platform, enhancements to Marketing Hub Enterprise, and the launch of new AI-powered Workspaces designed to streamline collaboration across marketing, sales, and support teams. Let’s be honest: marketing and sales teams…
The cost of using advanced AI has fallen sharply. Since late 2022, the price of using GPT-3.5-level AI models has dropped from $20.00 to just $0.07 per million tokens. According to Stanford HAI’s AI Index Report, that’s a 280-fold reduction in less than two years. This massive cost drop is changing the pricing of AI…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! There is something ironic about trying to make AI content more human. But there’s also something exciting about it because our work as writers and content creators changes fundamentally. This shift reminds me of my time as a DJ – many moons ago.…
Chrome has added new DevTools features that help developers test website performance based on real-world data. Available in Chrome 134, these tools include CPU throttling calibration and other improvements that help bridge the gap between development environments and actual experiences. How This Helps Developers build websites on powerful desktop computers. However, many users visit these…
After speaking internationally for almost 20 years and reviewing professional presentations for speakers of all levels, from Search Engine Journal webinars to helping out my colleagues, I’ve developed a deep understanding of what makes presentations truly resonate. Through this journey, I’ve studied how people receive information and connect with speakers, and ultimately, how influence works…
Elementor Editor is the world’s most popular WordPress page builder plugin. It currently has a market share of 17% and is used by 12% of all websites. It simplifies website creation using four core components: templates for the overall layout, blocks for page sections, widgets for individual elements, and custom code. Users can create attractive…