WordPress interviewed a member of the newly formed WordPress AI Team who shared how AI can be integrated into WordPress, outlining a future in which the platform supports AI agents and content consumption while enabling new kinds of functionality. To achieve this, the team is focusing on developer tools that allow third-party developers and services…
Below, I’ve got an update on my marketplace SEO issue – and this edition is more robust, taking into account learnings from the UX study of AIOs as well as the latest shifts in the search landscape. (Shifts that, I’d argue, have a disproportionate impact on online marketplaces.) I’ll cover: What marketplace SEO is and why…
As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers overlook: Apple Search Ads (ASA). If you work with apps or even if your business uses an app as a secondary conversion point, ASA is…
This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. Is your website struggling to maintain visibility in search results despite your SEO efforts? Are your Core Web Vitals scores inconsistent, no matter how many optimizations you implement? Have you noticed competitors outranking you even when your content…
Redirects are essential to every website’s maintenance, and managing redirects becomes really challenging when SEO pros deal with websites containing millions of pages. Examples of situations where you may need to implement redirects at scale: An ecommerce site has a large number of products that are no longer sold. Outdated pages of news publications are…
Google has integrated Lens into YouTube Shorts. Now, you can search for items you see in videos directly from your phone. How The New Feature Works Here’s how to use Google Lens in YouTube Shorts: Pause any Short by tapping the screen. Select “Lens” from the top menu. Circle, highlight, or tap anything you want…
The question for this edition of Ask An SEO comes from a reader who’s trying to make their rebrand stick in search: “Our company recently went through a rebrand with a new name. We’re seeing our old brand name still dominating search results, while our new brand barely registers. What’s the best approach to transition…
Google claims that search results with AI Overviews generate the same amount of advertising revenue as traditional search results. This claim was made during Google Marketing Live when the company revealed plans to expand AI Overview ads to desktop users and more English-speaking markets. If true, this could reshape how marketers perceive Google’s AI-powered future.…
On March 29, 2025, the New York Yankees hit a franchise record nine home runs in one game versus the Milwaukee Brewers. To accomplish this feat, they used a bat that will probably change baseball forever (or not). They provided Google with the opportunity to oversell its AI abilities, hoping that no one would be…
Google executives are trying to reframe the conversation about AI-powered search features as industry data reveals significant website traffic reductions. Independent industry data reveals significant website traffic reductions linked to AI-powered search features. During a recent Google Marketing Live press session, Google executives did not comment on click volume, but indicated that the visits which…