Are your Instagram posts struggling to gain traction? With over 2 billion monthly active users, standing out on the platform requires strategy and content planning. A content plan is an essential blueprint to help you keep your posts aligned with your strategy and your overall marketing goals. Posting without a plan can just be a…
Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more transparency around auto-generated assets, these updates will feel like long-overdue upgrades. Let’s break down what’s new, why it matters, and how advertisers should respond. What’s New…
OpenAI has released two new open-weight language models under the permissive Apache 2.0 license. These models are designed to deliver strong real-world performance while running on consumer hardware, including a model that can run on a high-end laptop with only 16 GB of GPU. Real-World Performance at Lower Hardware Cost The two models are: gpt-oss-120b…
This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. What if your client’s PPC budget could fund long-term organic growth instead? Why do organic results dominate user clicks, but get sidelined in budget discussions? Organic Drives 5x More Traffic Than PPC. Can We Prove It? The Short…
Search is changing, and not just because of Google updates. Buyers are changing how they find, evaluate, and decide. They are researching in AI summaries, asking questions out loud to their phones, and converting through conversations that happen outside of what most analytics can track. Our latest ebook, “The Future Of Search: 16 Actionable Pivots…
You’ve probably seen the headlines like: “AI will kill SEO,” “AI will replace marketing roles,” or the latest panic: “Is your digital marketing job safe?” Well, maybe not those exact headlines, but you get the idea, and I’m sure you have seen something similar. Let’s clear something up: AI is not making SEO irrelevant. It’s…
B2B marketers are taking a page from the B2C playbook and seeing real results. According to LinkedIn’s B2B Marketing Benchmark Report, strategies once considered too informal for business audiences, like short-form video and influencer collabs, are now central to building trust and driving growth. The study, based on responses from 1,500 senior marketers across six…
New research from enterprise search marketing platform BrightEdge discovered differences in how Google and ChatGPT surface content. These differences matter to digital marketers and content creators because they show how content is recommended by each system. Recognizing the split enables brands to adapt their content strategies to stay relevant across both platforms. BrightEdge’s findings were…
This post was sponsored by Peec.ai. The opinions expressed in this article are the sponsor’s own. The first step of any good GEO campaign is creating something that LLM-driven answer machines actually want to link out to or reference. In This SEO Guide 1. GEO Strategy Components 2. Concrete Steps To Succeed With GEO 3.…
You’ve heard the predictions: AI will replace SEO, generative search will eliminate organic traffic, and marketers should start updating their resumes. With 73% of marketing teams using generative AI, it’s easy to assume we’re witnessing SEO’s funeral. Here’s what’s actually happening: AI isn’t replacing SEO. It’s expanding SEO into new territories with bigger opportunities. While…