Google is bringing enterprise-like automated customer service and call intelligence capabilities to small businesses (SMBs) for a flat fee of $39 per month. Today, Google’s Area 120 experimental products group announced the introduction of a new virtual agent and telephony product called CallJoy. CallJoy promises to help small businesses offer better customer service, free up…
ADVERTISEMENT Write about the top 25 viral videos of all time, they said. It will be easy, they said. Turns out, selecting the top viral videos of all time – videos that can also teach useful lessons to marketers – isn’t as easy as it sounds. How to Define a ‘Viral’ Video? For example, if…
Over the weekend, Google surveyed small business owners about their appetite to pay monthly subscription fees for a number of potential Google My Business (GMB) enhanced features and services. Some of the suggested offerings included request a quote, automated review/message responses, booking buttons, remove ads from a profile, Google search results placement, Google Guarantee, verified…
Google confirmed the issue with missing data in Search Console’s index coverage report has been fixed. The only thing left to fix now is the backlinks report, Google says: “The issue with missing fresh data in the indexing reports in Search Console has been resolved. The only report that still needs some time to update…
Maximum effort. That’s what we expect from our superheroes search engine optimization teams. After all, maximum effort produces maximum results, right? Not necessarily. While Deadpool might enjoy giving maximum effort when fighting the bad guys, the good guys, everyone, I’m far too lazy for that. Plus, my lack of regenerative powers doesn’t give me as…
After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns has been postponed. What you need to know for display. Google is enabling parallel tracking for display campaigns running through Google Ads starting May 1. It first announced the launch date in February. It…
First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik van der Kooi, corporate VP for…
What are the strongest factors that influence your customers to buy? Social proof, first introduced by Robert Cialdini in “Influence“, is one of the most impactful drivers of consumers’ purchase decisions. As an ecommerce site, socially-reinforced trust signals can help you: Increase conversion rates. Improve the trustworthiness of your brand. Increase consumers’ confidence in transacting…
Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by using machine-readable semantic HTML5 elements to describe page outlines. Specially-named containers can help search engines and browsers more easily identify how our pages are arranged. For example, <header> is its…
Worried about seeing “Avengers: Endgame” spoilers on Google? You could always wipe out half of the search results. A new (and awesome) Google easter egg is turning the search results to dust. Here’s how to see it for yourself: Head to Google. (The easter egg works on both desktop and mobile search results.) Type in:…