Google is deprecating the AdSense app for iOS and Android in the coming months. By the end of 2019, the apps will be completely removed from all app stores. As Google discontinues the AdSense app, improvements will be rolling out to the AdSense mobile web interface. So there will be a better mobile browser experience…
ADVERTISEMENT All websites are unique in their own way. We’ve seen trends in ecommerce website design like animation, 360-degree product previews, advanced filtering, and dynamic product search. However, trends don’t guarantee conversion rates or robust user experiences. There are certain elements that every ecommerce site should have to stay relevant and competitive. Here is a…
New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021. These figures are from the Interactive Advertising Bureau (IAB), and PwC, and reported on by eMarketer. In an analysis of the US podcast advertising industry, it was found that self-reported podcast advertising…
ADVERTISEMENT YouTube will soon be rolling out more ways for content creators to earn money directly from viewers. These new features were announced this week at VidCon, which is celebrating its 10th anniversary. Super Stickers Building off of a feature introduced last year, called Super Chats, YouTube is introducing Super Stickers. Super Chats let viewers…
ADVERTISEMENT LinkedIn is adding three new ways for marketers to achieve their advertising goals. Using Campaign Manager, marketers can now optimize their LinkedIn marketing campaigns for the following objectives: Brand awareness: Increase share-of-voice through top of funnel campaigns that charge by impressions. Website conversions: Optimize campaigns for specific website actions, like purchases or event registrations.…
ADVERTISEMENT Pinterest is rolling out a new set of tools to help businesses keep up with the rising demand for video content. According to Pinterest, searches for “inspirational videos” have increased 31% since last year. The company notes that users also go to the platform looking for how-to videos, tutorials, and brand stories. To help…
ADVERTISEMENT Facebook is rolling out new tools that allow creators to monetize their content in different ways. In addition to new ad revenue opportunities, Facebook is giving creators more opportunities to earn money directly from other users. Here’s more about what was announced today. New Ad Revenue Opportunities Facebook is giving creators more choice when…
ADVERTISEMENT A new report from eMarketer shows that a greater than expected number of users are shopping via smart speakers. According to eMarketer’s revised estimates, 31 million people in the US will shop via a smart speaker this year, up 31.6% from 2018. By 2021, it’s predicted that 38 million people in the US will…
Google’s Martin Splitt revealed the company is working on ways of bringing Search Console data to third-party platforms. “There will literally be an API to integrate the data from Search Console,” says Splitt in a recent video on the Google Webmasters YouTube channel. The video is centered around a discussion about SEO and the future…
A Google engineer tells The Guardian changes have been made to the search algorithm in response to real-life crises. Pandu Nayak, a senior search engineer at Google, says Google’s algorithm can now recognize when a bad event is taking place. While the said event is taking place, Google will increase the weight of ‘authority’ signals…