Amazon optimization is more than just listing optimization. Listing and sales optimization on Amazon isn’t always intuitive, especially if you come from a Google SEO background. While both Amazon and Google are primarily powered through search, what they value for organic ranking is strikingly different. Amazon’s organic search algorithm is made up of several factors…
Ecommerce is one of the fastest growing sectors and is often perceived to be dominated by the likes of Amazon and Walmart. However, with appropriate marketing strategies, small ecommerce websites can also get their fair share of customers. That’s where technical SEO comes in. It is crucial for improving your online store’s searchability. Here are…
My original plan was to cover this topic: “How to Build a Bot to Automate your Mindless Tasks using Python and BigQuery”. I made some slight course changes, but hopefully, the original intention remains the same! The inspiration for this article comes from this tweet from JR Oakes. ? I think I just have the…
Ask any group of marketers what tools you should use for reporting, and you’re sure to hear an emphatic “Data Studio!” Google’s free visualization and reporting tool has been around since 2016, and has only gotten better over time, with feature updates and improvements rolled out every month. While Data Studio makes it easy to connect…
Google has published official guidance on Core Updates that goes beyond anything published before. The guidance covers four areas of content and recommends becoming acquainted with Google’s Quality Raters Guidelines to learn how to judge your own content. The guidance additionally mentioned that updates could affect Google Discover. Google’s Guidance on Core Algorithm Updates Google’s…
The search landscape is ever-changing. Brands and marketers need to catch up and seize the emerging marketing opportunities available today. Want to know what strategies your business can leverage to be at the forefront of this change? On July 24, I moderated a sponsored SEJ webinar presented by Milestone’s Michelle Robbins, Christi Olson of Bing, and…
Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Jenny Halasz and Kristine Schachinger. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Welcome to another edition of Ask an SEO! Today’s question comes from Sarah in Montreal. She asks: I am migrating…
Three years ago, I wrote about a Google Patent that looked at a searcher’s reaction to search results to rank those results, in the post Biometric Parameters as a Ranking Signal in Google Search Results? Since then, I’ve been keeping an eye out for patent filings from Google that used a smartphone camera to look…
ADVERTISEMENT One of the biggest breakdowns I see most often in website architecture is sites with poor navigation. On a pure usability level, navigation has one job: help visitors find the information they need. But in reality, there is a lot more going on under the hood that makes a site navigation succeed (or fail).…
ADVERTISEMENT There’s no doubt Twitter has changed the world we live in. From its launch in July 2006 to its current state 13 years later, the microblogging website has become the ultimate news source, outreach platform, meme supplier, political soapbox, and so, so much more to so many people. One of the many results of…