You already have a strategy in place for link building, right? Your plan probably includes at least one of the following link building tactics: The above tactics aren’t enough, though. If your link building strategy feels like it’s missing something, that’s because it is missing something. Interacting with real human beings – being a part…
With the holidays at our heels, it’s a good time to do a final sweep of your Google Merchant Center accounts to ensure you have your product identifiers in order. This is particularly important given recent changes. Earlier this year, Google announced it would be updating enforcement around unique product identifiers (UPI) for Shopping ads…
In the last few months, Google has announced two systems that are in production in Google search and are also open source. Anybody can see how they work. You can guess one of them as the announcement is recent: BERT. The second one is their robots.txt parser. Google open-sourcing parts of Google Search is not…
ADVERTISEMENT When I was 6 years old, my mom started going to community college to study nursing. As her own “mini-me”, I wanted to be just like her – ambitious, studious, smart, and most likely to be seen burning the midnight oil. I’d flick through her chemistry books, pretending I could read the Periodic Table…
Google parent Alphabet is buying fitness tracker and smartwatch maker Fitbit in a deal that values the company at $2.1 billion. Android Wear devices have not kept up with the Apple Watch, which dominates the wearables market (along with AirPods). Catching Apple Watch. In its recent earnings release, Apple announced that its “Wearables, Home and…
In September 2010, the Department of Justice released the Americans with Disabilities Act Standards for Accessible Design. This became the standard for accessibility of goods and services offered on the web by entities. Website owners who did not comply positioned themselves to not have great user experience for people with disabilities. Some have even faced…
Podcast: Download Subscribe: Apple Podcasts | Android | For episode 170 of The Search Engine Journal Show, I had the opportunity to interview Garrett Mehrguth, CEO at Directive, enterprise search marketing agency. Mehrguth talks about the importance of focusing on your brand being discoverable for SEO and challenges some of the traditional sales funnel models. Why…
Frédéric Dubut and Fili Wiese speaking at SMX Advanced in Seattle in June. This session was so popular they will be teaming up again to talk about the latest news with Bing and Google penalties and algorithms at SMX East in New York on Nov. 13. Frédéric Dubut (lead of the spam team at Bing)…
It’s no secret that the game and business of SEO is changing fast. Those staying attached to the old SEO mindset that more links win and keyword volume is everything will fail. You can no longer rely on Google or popular website blogs to tell us how to optimize a website well. Thinking SEO is…
Typically, when I talk about video campaigns in Google Ads, I talk about TrueView in-stream ads. These are the pre-roll ads that play before or during the video a user actually intended on watching. While I recommend these ads to almost anyone interested in running ads on YouTube, TrueView video discovery ads could be a…