Google Maps is piloting a new feature which sees its Local Guides providing recommendations to users. Users in select cities will see local recommendations will appear in the ‘For You’ tab. Local Guides are regular people who avidly contribute reviews, photos, and other information to Google Maps. There are now over 100 millions Local Guides…
Google Ads has started rolling out “and” logic to enable advertisers to build layered audiences for Search. With the new combined audiences option, you can create audiences (personas) by layering demographic, in-market, affinity or other audience targeting elements that are available in Google Ads. How to get started with Combined audiences. To create a Combine…
Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in recent years. Reciprocal links are still a relatively common occurrence. They’re a natural byproduct of owning a website, after all. However, the way reciprocal links…
Advertisers are seeing combined audience targeting for search campaigns in their Google Ads accounts. Although Google has not made a formal announcement, digital marketing consultant Steven Johns noticed the new targeting method in his Google Ads account and shared the news on Twitter on November 13. GOOGLE ADS: *ALERT* …Game Changer…. Anyone guess what this…
ADVERTISEMENT Catch up on trending digital marketing news by listening to this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network. This week, hosts Greg Finn and Christine “Shep” Zirnheld are covering all the stories you need to know, form Google page speed badges to Instagram hiding likes and much more.…
No one would argue that Google is a pure, shining force for good in the world. But neither do we agree that it’s the corrupt entity portrayed in a highly charged Wall Street Journal (WSJ) article that appeared Friday. Search Engine Land will offer more perspective on the WSJ article in separate pieces next week.…
NEW YORK – Today’s customers alternate between shopping online and offline, searching for the products and services they need at the exact moment they need them, said Zack Bailey, head of omnichannel solutions at Google. Bailey opened up a keynote session at SMX East on Thursday alongside his colleague Irem Erkaya, global product lead at…
BrightLocal has just released a “Google Analytics for Local Businesses Study.” It looked at “anonymous data of 11,016 local businesses in the USA, Canada, Australia, and the UK” in an effort to establish benchmarks across a number of categories such as traffic sources, monthly users, page views, session duration, bounce rates and others. The data…
Thinking up unique blog post ideas can seem like a struggle, especially when it feels like blogs have covered just about every topic under the sun. Is there such a thing as a “unique” blog post idea anymore? How do you write fresh, interesting, and search engine optimized content your audience actually wants to read?…
NEW YORK – As brands look to compete in today’s market, identifying ways to connect with audiences is critical – especially since growth relies so heavily on the marketer’s ability to find better ways to meet the needs of customers, said Christi Olson, head of evangelism at Microsoft Advertising and Bing, during a keynote session…