ADVERTISEMENT Social networks will account for a greater share of programmatic digital display ad dollars in 2019 than originally expected. According to a new report from eMarketer, estimates for social as a portion of total programmatic are up compared to what was forecasted in April 2019. “Since our April 2019 forecast, we’ve increased our estimates…
Opinions vary among SEO experts about whether adding links to question-and-answer sites is a valid link building tactic. It depends on how you approach Q&A sites though, and how much you depend on these forums for driving traffic. The thing is, people typically use long-tail queries to conduct searches now, and are asking questions rather…
One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that. However, if someone sees your paid search ad and visits your website, you know how they got to your site.…
Yesterday, you (or the kids) may have been in for a surprise if you searched Google for the term [Christmas]. Hide the kids. Here is a look at some of the NSFW Shopping ads that were showing for the query as of last evening. Cleaned up. Google has since demonetized the page, removing all ads…
I sat down with Andrea Cruz Lopez from KoMarketing in their Boston office to discuss all the good things around Google Ads. But if you know me, I like to talk about more of the “bad things” – so we kicked things off talking about the change where Google Ads expanded more match types back…
As the hours tick down to Thanksgiving weekend and the official start of the holiday shopping season, here are a few last-minute items to help ensure you’re set up for success and can handily manage your paid search campaigns right through the season — even if you’re B2B or aren’t expecting a holiday bump. Double-check…
ADVERTISEMENT Google has been encouraging publishers to increase their web page speed for at least ten years. Google has created resources for helping publishers make their sites faster. Yet a comparison of year over year metrics shows that web pages are getting slower. There are several page speed metrics. Each metric describes a different part…
It’s not a secret that Google Maps has solidified its place as the dominant entry point for local search. In fact, a new consumer survey from Brandify found that 77% of respondents use Google Maps to find “near me” business information well ahead of other sites. Survey consistent with traffic data. That finding is backed…
Google Ads engineers have been working to fix conversion reporting since a bug caused conversions to be overreported for in the AdWords API, Google Ads API beta and Google Ads scripts. Status update. As of Sunday, conversion reporting has been fixed except in the Search Query Performance, Geo Performance, Keywordless Query, and Keywordless Category reports,…
There are countless ways in which Google has made our lives easier, especially when it comes to research. Case in point: reverse image search. Upload a picture of pretty much anything and Google can tell you what it is, where it appears, and even offer up similar images. Whether you want to track an image’s…