For businesses that operate in the physical world, Google My Business (GMB) has become the center of the digital universe. Google is relying increasingly on content in GMB for ranking and less on third party citations and off-page signals than in the past. A lot happened with GMB this year, far too much to summarize…
While parameters are loved by developers and analytics aficionados, they are often an SEO nightmare. Endless combinations of parameters can create thousands of URL variations out of the same content. The problem is we can’t simply wish parameters away. They play an important role in a website’s user experience. So we need to understand how…
Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results. Top search engines – including Google, Yahoo, Bing, and Yandex – first started collaborating to create Schema.org, back in 2011. Schema markup is…
ADVERTISEMENT On this week’s episode of Marketing O’Clock, we’re bringing you a special year-end episode to look back at 2019. In addition to delivering the news of the week, Greg Finn, Jess Budde, and Christine “Shep” Zirnheld are presenting our first annual award show, The Clockscars. Join us as we look back at the biggest…
Of the dozens of changes that rolled out across the paid search landscape this year, what had the biggest impact? This was the question I put to the dedicated marketers still monitoring the Twittersphere this holiday week. Two negatives quickly rose to the top. OK, 3 other people working this week….What change had the biggest…
In the SEO arena of website architecture, there is little doubt that eliminating duplicate content can be one of the hardest fought battles. Too many content management systems and piss-poor developers build sites that work great for displaying content but have little consideration for how that content functions from a search-engine-friendly perspective. And that often…
Our paid search community is dedicated to helping fellow search marketers and as we say goodbye to 2019, we look back at a few insights that were popular with our readers. 1. Where Google RSA inventory comes from may surprise you “Just like broad match will eventually stop showing ads for related queries that fail…
Website navigation, when done right, is great for your users and your SEO performance. Good website navigation makes it easy for your visitors to find what they want and for search engines to crawl. The result: more conversions and greater search visibility. But how do you actually do it? By using these website navigation best practices. What…
Search was a roller coaster of ups and downs in 2019: Structured data-powered rich results helped to push zero-click searches to an all-time high. Regulatory scrutiny heated up as numerous antitrust investigations of Google were announced domestically and abroad. BERT brought enhanced natural language understanding to search engines. Bing turned 10 — it’s been more…
Our community is dedicated to helping fellow SEOs so we wanted to look back at a few insights shared this past year that were particularly popular with readers. 1. Google doesn’t hate your website “The personal animosity complaint is as frequent as it is irrational,” explains ex-Googler Kaspar Szymanski. “Google has never demonstrated a dislike…