Locksmiths has always been a troubled category on Google. For years, honest local locksmiths have been crowded out by fake listings and fabricated reviews. Every so often an article calls that to our collective attention. Sprawling network of fake locations. Most recently, the CBC investigated the category and found “a sprawling network of fake locations…
If you manage large or complex accounts or have extensive campaign naming taxonomies, Google Ads custom dimensions might help simplify your reporting efforts and campaign naming systems. What are custom dimensions? Not to be confused with custom dimensions in Google Analytics, custom dimensions in Google Ads allow you to append annotations to your campaigns to…
As an SMX East speaker for the “Google My Business From A to Z” session in New York, I wanted to answer a few questions from attendees after the event. Here are a few of my thoughts about optimizing profiles on GMB, handling reviews and managing location issues. Do you have any recommendations for ensuring…
SEO technology firm Conductor is out with a new marketplace in its Searchlight platform. Agency and corporate customers can request managed services directly within the platform interface. The goal is to help alleviate some of the work for SEOs and make SEO tasks more accessible for marketers juggling SEO as just one of the channels…
ADVERTISEMENT When we think of marketing tools, we tend to think of those we use to help us report, crawl, manage, communicate, and otherwise make our daily jobs easier as online marketers. Tools like Screaming Frog or Search Console likely spring to mind if asked what your favorites are. Arguably more important though are the…
ADVERTISEMENT Twitter is launching the Promoted Trend Spotlight, a takeover ad displayed at the top of the Explore tab. The Explore tab houses Twitter’s trending topics, which makes it one of the most frequently visited sections outside of Twitter’s main feed. Twitter users may recall seeing a Promoted Trend Spotlight when Disney+ launched, as the…
When you’re interested in learning more about a brand, it is very likely that the first thing you do is type that company’s name into Google. What you see on page one of the search results for that brand plays a critically important role in defining the company’s online reputation. If a searcher finds positive…
Google announced today that 500 million people are now using Google Assistant across smartphones, TVs, smart home devices, and other gadgets. That figure represents the number of people using Google Assistant each month, a metric which Google has never previously revealed. While half a billion is a considerable number of monthly users, recent data indicates…
Google has confirmed with Search Engine Land the search engine is testing user comments in the search results for queries related to live TV shows. Google has offered this feature for live sporting events. What it looks like. This is a test, so you might not see it, but if you search for [the bachelor]…
Google’s John Mueller informed an aspiring Google employee that it’s SEO allegedly have it “harder than others.” This was mentioned in a Reddit thread started by a user who wants to work at Google one day in an SEO position. The original poster of the thread asked for guidance in achieving such a role. Mueller…