Yotpo has partnered with Bazaarvoice to syndicate reviews through the latter’s network, which includes nearly 2,000 global retail sites and reaches more than a billion shoppers monthly, according to the company. Yotpo is evolving from a reputation management platform to an “end-to-end platform” for direct-to-consumer (D2C) brands. The move is intended to expand the reach…
Google shared a three-step guide on hiring an SEO for businesses who may be doing so for the first time. This advice was provided in the latest episode of Google’s Search for Beginners series on YouTube, which is an extended version of the advice provided in the previous episode. See: Google Recommends Hiring SEOs in…
Google is sending out notices via Google Search Console with “mobile-first indexing issues detected” alerts. In those emails it communicates the issues Google has when it comes to moving that site over to mobile-first indexing. It also says “Google expects to apply mobile-first indexing to all websites in the next six to twelve months.” Mobile-first…
In a Webmaster Hangout Google’s John Mueller answered why a site might be gradually losing traffic. Once you know the reasons you’ll be better positioned to take action to reverse a traffic decline. Links and Content Not Always to Blame The publisher asked if their backlinks (50% from a single subdomain) and content (auto-generated) were…
A “Made in USA” label accompanied by a flag icon appears to be the latest automated ad extension test by Microsoft Advertising. Where it’s showing. Interestingly, the automated ad extension was spotted in Bing.com results in Germany by Frank Sandtmass of Hamburg-based SEO and Analytics firm Vertriebsberatung. Why we care. Microsoft Advertising has a number…
Identify the Company Your Site Visitors Work For You can also use IPData.co to identify the company of a person visiting your website. This is particularly useful to marketing teams who are trying to determine if a target account is visiting their business’ website and what pages they’re frequenting. It’s a useful prospecting tool that…
Often, businesses want to stop and start SEO. Some feel that taking a break won’t cause any issues. But when a client suggests taking a break, you can explain the details of what will happen. If you stop posting content correctly When you stop publishing content, the following things happen: You stop targeting new terms…
Google has been spotted linking to competitive third-party services at the top of local search results pages. Google adding – Find Results On – above local pack#LocalSEO pic.twitter.com/Qb46EYzxMe — Tim Capper (@GuideTwit) February 20, 2020 When people in Europe conduct a local search, Google will now direct them to find results on relevant third-party websites.…
Managing social media takes more than 15 minutes a day. This is true whether you work for an agency or brand, or you own your own business. The need to engage is at an all-time high. That’s because 73% of consumers are more likely to buy from brands that are responsive on social media. Even…
ADVERTISEMENT Snapchat is launching a new ad unit that, rather than linking to a website, directs users toward calling or texting a business. The new Swipe Up to Call ads work exactly as their title suggests. An ad is displayed while viewing Snapchat stories which prompt the user to swipe up on their screen. Traditionally,…