A common search engine optimization (SEO) oversight is skipping the audience analysis. After all, isn’t a competitor analysis sufficient in keyword discovery? To answer this question, we will look at a story from a B2B services company. Background During 2015 – 2016 they were making 2.3 million annually. In the years, to follow they lost…
As an alternative to setting up Google Ads conversion tracking, you can import conversions from Google Analytics, such as goals or transactions, and then use it for optimization of your Google Ads campaigns. It is not a new feature, and its use by advertisers is a common practice. It became even more popular recently, as…
Unnatural links can fall into one of two camps. There are the unnatural links you know search engines despise: blog comments, PBNs, link schemes, link exchanges, injected links, the list goes on. These are the types of obvious bad links that can result in you getting a Google manual action. Then there are the unnatural…
ADVERTISEMENT Tune in to Marketing O’Clock, hosted by Jess Budde, Mark Saltarelli, and Christine “Shep” Zirnheld. This week, the spread of stories seems to be neverending as both Twitter and LinkedIn create their own versions of this capability. Plus, YouTube has a slew of new features but they can’t stop us from using on-air clickbait…
Every marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability to drive sales from advertising that they wouldn’t have captured otherwise. When it comes to Amazon, this issue is particularly important, because current SERPs can naturally cannibalize an otherwise organic…
Consumers are calling for protection from fake reviews. That’s one of the key findings from a new survey from Bazaarvoice. The company polled roughly 10,000 consumers in the U.S., U.K., France, Germany and Australia and discovered that 72% of consumers want retailers to take stronger action and create standards to prevent deceptive or fraudulent reviews.…
No-click search results are much less of a factor where (commercial) queries trigger the appearance of ads. There are significant differences in CTRs for position 1 for branded and non-branded queries. And featured snippets don’t impact CTRs in the aggregate. Those are the three major findings by Perficient Digital in a new report on the…
It’s no secret that site speed is important for SEO. Not only is it used as a ranking factor by Google, but it’s also imperative for providing a good experience for users from the second they land on your site. A slow website and poor performance will impact user experience and accessibility, as well as…
It’s been a challenging week for many SEO plugin users. Numerous users of the Google Analytics Dashboard for WP plugin by ExactMetrics are claiming that they’ve lost traffic data after updating to version 6.0. Meanwhile, the Yoast SEO and Rank Math plugins are producing incorrect canonical URLs when those URLs contain Unicode characters. Google Analytics…
Perfecting a visual strategy for social media is essential to building an authentic experience for users, as well as a good return for clients. While platforms like Instagram and Snapchat are more visual than Facebook or Twitter, it’s still important that every aspect on every platform, even the text of a post, be taken into…