Worldwide ad spending is still expected to grow compared to last year, says research firm eMarketer, but it has lowered its growth projections by nearly 3%. Worldwide media ad spend will increase by 7.0% to $691.7 billion in 2020 over the prior year, down from the earlier growth estimate of 7.4% to $712.02 billion. The…
Facebook is making efforts to help small businesses get through the COVID-19 pandemic with several initiatives launched this week. In addition to creating a dedicated hub for businesses affected by the coronavirus outbreak, Facebook is planning to roll out a $100 million grant program. Here’s more information about each of these initiatives. Small Business Grant…
Genevieve Head-Gordon, senior director of account services at digital agency Metric Theory presenting at SMX West 2020. In this time of uncertainty caused by the COVID-19 outbreak, we’re in reactive mode. Whether your company is having trouble keeping up skyrocketing demand or experiencing a rapid decline in leads and activity, businesses are confronting an unplanned…
ADVERTISEMENT Amazon announced today that it is restricting inbound shipments for FBA to medical supplies and household staples. “We are seeing increased online shopping and as a result, some products such as household staples and medical supplies are out of stock. With this in mind, we are temporarily prioritizing household staples, medical supplies and other…
Changing consumer behaviors due to the coronavirus outbreak are straining the retail ecosystem and causing sellers to rethink their near-term inventory, fulfillment and advertising strategies on the platform. Amazon, which accounts for more than one-third of all e-commerce orders in the U.S. according to eMarketer, announced Monday that it intends to hire 100,000 fulfillment workers…
YouTube advises that, with fewer people available to review content during this time, more videos will be removed than normal. As COVID-19 evolves, YouTube is reducing staffing in certain offices. This is expected to cause disruptions, so the company is relying on automated systems to step in and keep the platform “safe.” “As a result…
“It’s surprising how fast things have changed in just a couple of days,” said Brad Geddes co-founder of PPC management tool Adalysis in an email Friday. “We’ve seen a LOT of campaigns suddenly paused. Everything from travel (even travel agents who are often booking trips 6 months to one year in advance) to car dealerships,…
Google is waiving the fees on the premium version of Hangouts Meet to assist businesses and schools operating remotely. In a blog post, Google states: “As more employees, educators, and students work remotely in response to the spread of COVID-19, we want to do our part to help them stay connected and productive.” The paid…
Google’s John Mueller recently stated in a webmaster hangout that W3C validation has no impact on search results. Mueller was asked whether W3C validation errors could slow down the time it takes to download a page. In response, Mueller says W3C validation has no impact on the time to download a page, and has no…
Twitter is back with more tips on writing effective tweets, this time with a focus on announcing new products. Last month, Twitter’s Joe Wadlington shared tips in a video demonstrating the difference between good and bad tweet copy. Wadlington recently published a similar video about good and bad tweet copy from the perspective of a…