Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often seems like the place to market online. But amidst all of the glow, there’s a hard truth: many, if not most businesses, struggle to get…
Meta robots tags are nothing new. In fact, there are many instances where you may want to use some meta robots tags such as the noarchive tag. On larger websites, managing sections can become challenging. So much so, that you would want to use some meta robots tags in order to control how Google sees,…
Google must pay to display news content in France. That’s the decision of French antitrust authorities, according a Bloomberg report on April 9. The antitrust regulator has given Google three months to work out a deal with French publishers. No pricing or licensing framework has yet been determined. Google told Bloomberg that it would comply…
ADVERTISEMENT Google lost an important case in France that obligates Google to compensate French news publishers for using their content. Google Accused of Abusing Dominant Position The ruling by the French Competition Authority accuses Google of not complying with French laws that order digital organizations to negotiate a fair price for use of content. It…
Buyer behavior and the economy is changing at an unprecedented pace. We’ve seen drastic changes in consumer buying behavior, as well as disruption to manufacturing, logistics, and more areas. That’s why it’s important for digital companies to pivot quickly. Now, more than ever, you must reach customers in the most cost-effective way possible Pushing your…
You don’t have to install the app to experience TikTok. If you’re reading this, odds are you’ve already stumbled upon a TikTok-emblazoned clip of someone wearing bread on their feet or feverishly performing a choreographed dance. None of it makes sense and that’s the point. It’s meme culture at its finest. Teens see TikTok as…
(Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers on a virtual road trip. With much of the world on lockdown, Audi Australia in partnership with creative agency We Are Social jumped on the opportunity to recreate a scenic drive for those stuck at home. The four-hour, slow TV-style…
These difficult times it is more important than ever to get more effective work done in less time and with fewer resources. One boring and time-consuming SEO task that is often neglected is writing compelling titles and meta descriptions at scale. In particular, when the site has thousands or millions of pages. It is hard…
SMX Overtime is part of our SMX speaker series from SMX presenters who answer questions from attendees on a variety of topics. Last month I spoke at SMX West in San Jose, CA with Tony Verre, vice president of e-commerce at The Integer Group, about refining and optimizing search on e-commerce sites. At the end…
Given the instability in the current business environment, branding, content marketing, and thought leadership have never been so important. COVID-19 has already had a dramatic impact on consumer behavior. Entire workforces have gone remote and many workers have seen their jobs disappear completely (even if only temporarily). Media consumption is up as people seek not…