COVID-19 has certainly turned the world upside down. Unfortunately, many industries have been hit hard during this pandemic and have seen a massive decline in traffic and conversions. One of the most interesting trends we’re seeing is in ecommerce – both in terms of SEO and conversion. According to research from Stackline, certain online retailers…
Google’s Chrome browser will start blocking resource-heavy ads around the end of August, the company announced Thursday. Ads that are programmed poorly, aren’t network-optimized or mine cryptocurrency (seriously) can affect users’ devices — hogging network data and draining batteries. “We have recently discovered that a fraction of a percent of ads consume a disproportionate share…
Podcast: Download Subscribe: Apple Podcasts | Android | For episode 195 of The Search Engine Journal Show, I had the opportunity to interview Hamlet Batista, CEO at RankSense and a well-respected technical SEO. Batista talks about how deep learning is transforming the way SEO tasks are automated and why learning and utilizing Python is a valuable…
Digital marketing – involving everything from search engines to social media to display ads to email to mobile apps and more – is a complex endeavor, whether marketers are in-house at a brand or employed by an agency. Enterprise workflow and project management tools can offer significant benefits that help marketers get a handle on…
Some in the SEO community have noticed linked related patterns in sites that have lost rankings. Is there anything to it? Yesterday, Jeff Coyle (@jeffrey_coyle) of MarketMuse (@MarketMuseCo) shared results of his research and noted that sites with a high rate of link acquisitions were winners in the local search space. He also noted that…
[embedded content] “We were doing a lot of our own research and what we found is that brands that go dark during recession, depression or even crisis-type periods have a very difficult time climbing back up the mountain once things begin to normalize,” said Tony Verre, VP of e-commerce at Integer Group. During our digital…
The data is in on who the winners and losers are. With this information one can begin to get a feel for the contours of what this update is about. Preliminary May 2020 Google Update Observations: 1. Thin content powered by external factors losing 2. Local SERPs in Major Flux 3. Aggregators and Directories Winning…
Until COVID-19 hit, location data was being used by marketers for real-world audience insights and online-to-offline attribution. And while smartphone data has gotten attention as part of “contact tracing,” one could assume marketing use cases for location data have all but disappeared. What consumers are actually doing. But that’s definitely not the case. Many marketers…
The world craves minimalism. So much so, that whichever aspect of our lives you look at – whether it is the lifestyles we lead, homes we live in, or the products we consume – minimalism is present in every facet. Even the smartphones in our pocket prove that minimalist design has more than caught on.…
[embedded content] On Friday, Search Engine Land’s Barry Schwartz hosted a discussion with Martin Splitt, Google Search Developer Relations, on Live with Search Engine Land. Martin is extremely knowledgeable about how Google crawls and indexes all kinds of websites, and the two of them spent an hour exploring those topics. Bottom line: If you are…