Google is letting businesses add more hours in their GMB listing for services that aren’t offered at all times of the day. If the hours for certain services differ from a business’s regular opening hours, that information can now be easily displayed for customers to see. Businesses can include additional sets of hours for the…
Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can track both online and offline leads. Call tracking – following a call from source (i.e., website, click-to-call search or display ad)…
Snapchat has confirmed its dynamic ads offering is now available worldwide, after previously being in open beta in the US. “The coronavirus has accelerated the need for businesses to look at their digital sales channels and encouraged them to be more innovative in how they do that. Since we opened up beta-testing, I was impressed…
[embedded content] “Location [data] . . . allows you to look back and say, ‘Pre-pandemic, who are the folks who went to Whole Foods? Who went to Costco? . . . How did that change during the pandemic? Who lost? Who won? And, who do we think is going to be at risk?’” said Duncan…
Facebook users can now manage their previous activity more efficiently by deleting or archiving old posts in bulk. It’s not always ideal to leave content on a personal profile that doesn’t reflect where a person is at in their life today. In an effort to mitigate any issues that may arise from old Facebook posts,…
Google has confirmed that there are indexing issues in Google Search that are causing some stale search results. Google said “we’re currently experiencing indexing issues that may cause stale search results in some cases.” The confirmation. Here is Google’s post on Twitter about this issue: We’re currently experiencing indexing issues that may cause stale search…
Bing updated an improved backlink research tool and announced it on Twitter. The backlink tool shows links from unique top referring domains, links on a page per page level as well as the top anchor text. It also shows the same data for competitors. This makes Bing’s backlink tool useful for researching links as part…
As many states are beginning to ease their COVID-19 stay-at-home orders, local businesses that rely on in-person or consumer touchpoints are investing in strategies to enable consumers to pick up goods curbside. While big-box retailers and grocery chains have had much success with the buy online, pick-up in store (and now curbside) model, many SMBs…
Google has been spotted showing links to web pages when people search for topics on YouTube. This was initially discovered by a Reddit user who posted the following screenshot. In the example above you can see how a single web page result breaks up a search results page which is otherwise full of videos. Users…
When people use Google Search to look for information about anxiety, they will now see a clinically-validated questionnaire for self-assessment. According to new data released last week from the Census Bureau, a third of Americans are now showing signs of clinical anxiety or depression. “Anxiety disorders affect 48 million adults in the U.S. Anxiety presents…