The lack of websites and mobile apps that pass accessibility compliance standards was disappointing news for accessibility advocates. When schools and businesses closed due to COVID-19, the public turned to the web for supplies, services, education, information, and access to their jobs. What they discovered were websites and apps they could not use. A determined,…
Google announced Wednesday that it has decided to give webmasters, SEOs, developers and developers more time to prepare for the mobile-first indexing switchover. The deadline has been moved from September 2020 to March 2021. Previously. Google in early March, before all the lock-downs began across most of the world, announced the deadline for all sites…
A tweet with Danny Sullivan of Google and someone from BuzzFeed highlighted a possible bug in how Google ranks pages. Google is supposed to rank the articles articles first. Instead, Google is ranking articles published by others who cite the original author, but not the original article. Original Reporting Not Shown In Google The tweet…
After the big Twitter hack last week, Google removed the Twitter carousel from showing in the Google search results. Well, four days later, the Twitter carousel has now returned. Here is a screen shot of the Twitter carousel showing back in Google search: The carousel was removed on July 16th or so and is now…
Different types of content issues can plague a site – from URL-based content issues to physical duplicate content, actually replicated from page to page without many changes. As if that weren’t enough, you have other WordPress-specific duplicate content issues to worry about, such as duplicate content on product pages and category pages. Identifying duplicate content…
The top 100 YouTube search queries of the year are revealed in a study examining the search volume of over 800 million keywords. YouTube does not provide this data officially, but Ahrefs compiles a report each year based on data in its Keyword Explorer tool. Top queries in the report are broken down by searches…
Freelance writers are responsible for creating content that brings visibility to your brand, yet they are often inadvertently kept in the dark, tasked with unrealistic objectives and subject to shifting timelines. These conditions eat away at a writer’s ability to serve your audience and achieve your goals. Here’s how to help to ensure you’re getting…
[embedded content] Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are back with another episode of Marketing O’Clock, Search Engine Journal’s digital marketing news podcast. This week, we’re discussing that huge Twitter hack, new Google Ads features, and predictive audiences and metrics in Google Analytics. Plus, we share our thoughts on the Free Britney…
When it comes to ad targeting and attribution, Connected TV (CTV) beats traditional TV in every way. From an advertiser perspective, however, the challenge has been one of scale. That now appears to be changing rapidly. CTV, including OTT (over the top streaming), has been growing steadily for years. But COVID-19 has accelerated everything significantly.…
Any e-commerce site is probably familiar with the “URL Parameters Tool.” This is a feature in Google Search Console that SEOs have long used to help control the crawl of their websites. In this tool, you inform Google of what your different URL parameters do and how Google should crawl them (“Let Googlebot Decide”, “No…