You’re ready to publish a white paper, but a debate about how to cite your sources has brought the approval process to a halt. You spend an absurd amount of time adding Oxford commas to the drafts you get from your freelancers. An internal subject matter expert submits a blog that’s uptight and hard to…
Twitter is actively exploring the option of adding a premium subscription model that would give users access to exclusive features. Still in the planning stages, Twitter is now surveying users on what types of features they’d like to get out of a paid account. Reporter Andrew Roth shared screenshots of surveys he was sent, which…
Google announced some updates to how it plans to inform users about the ads they see, including a new type of schema, as well as the latest on Privacy Sandbox proposals to manage ad serving, measurement and more without third-party cookies and cross-site tracking on Friday. Ad Disclosure schema. Google’s testing an Ads Transparency Spotlight…
I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This isn’t a “you’re obsolete” post. You’re not. What I’m going to do here is make a series of statements that I think you’ll agree with and I…
Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting. Don’t rush into setting up international campaigns until you’ve thought out budgeting, channel allocation, account structure, localization, and unique regional concerns. In this…
There are currently issues with sharing links on LinkedIn, as its sharing API is not fetching display images. The issue was discovered just today by Search Engine Journal’s lead developer Vahan Petrosyan. This issue appears to be affecting recently published content only. The issue does not occur when older content is shared. Here’s an example…
Verified Google My Business profile owners in the U.S. can now add a Black-owned business attribute to their listings. Business attributes are highlighted as icons when customers view a business’ profile on mobile, as shown below. The new Black-owned business attribute. Source: Google. Why we care Google said it has seen “a surge in online…
Want to make sure that your content gets properly accessed by search engines and ranks high? In his SEJ eSummit session, Bartosz Góralewicz presented how Google is rendering websites on a large scale and shared insights based on Google’s patents and documentation. Here’s a recap of his presentation. The Problem with JavaScript Góralewicz and his…
On July 1, Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance. When Limited Data Use (LDU) is enabled, Facebook restricts the way data from users detected to be from California can be stored and processed. The feature is already having a dramatic impact on advertisers.…
Local Services Ads (LSAs) have been a success for Google. Originally designed for home services advertisers, Google initiated a test last August with select professional services categories (lawyers, financial planners and realtors) in San Diego and Houston. National rollout. After a successful trial run, Google has decided to formally roll out LSAs for professional services…