Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any editing shortcut. Data and first-party guidance point to repeatable patterns in how short-form video holds attention. These patterns shape script structure in ways that written…
Hello, my fellow digital marketers! This study was born out of a question that gave me a combination of irritation and renewed curiosity: “If I turned off all paid media, would my business actually suffer?” This is a question that is as old as time (in digital marketing time that is), and just like swallows returning…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! We all know prompt tracking is directional. The most effective way to reduce noise is to track prompts based on personas. This week, I’m covering: Why AI personalization makes traditional “track the SERP” models incomplete, and how synthetic personas fill the gap. The…
This one started with a question from Adorján-Csaba Demeter, a subscriber in Romania, who asked how big the behavior change could be after Google’s AI Mode Personal Search launch, and it pushed me to think past the product announcement and into the habit shift underneath it. AI changing search is a foregone conclusion. The real story is…
Jump straight to examples of affected websites. Over the past year, one of the most common tactics for gaining visibility in AI search has been for companies to publish “listicle” content on their own blogs – ranking the best companies or products in their niche and placing themselves in the No. 1 spot. There are…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! My findings this week show Google Search Console data is about 75% incomplete, making single-source GSC decisions dangerously unreliable. Google filters 3/4 of search impressions for “privacy,” while bot inflation and AIOs corrupt what remains. (Image Credit: Kevin Indig) 1. GSC Used To…
Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests. That disconnect usually isn’t caused by a lack of demand or a broken platform. It’s more often the result of small, fixable issues across the account that quietly…
Welcome to this week’s PPC Pulse. This week’s news is a continuation of last week’s announcements about ChatGPT ads and the Google Ads Decoded podcast. ChatGPT announced premium-priced ads with limited data. The first episode of the Ads Decoded podcast, hosted by Ginny Marvin, Google’s Ads product liaison, featured Group Product Manager Eleanor Stribling to…
A click drop in your Google Ads account can feel like the floor just moved under your account. Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors. Shopify, believe that 2.5-3% is an average benchmark for industry leaders (although not backed with…
You publish a page that solves a real problem. It reads clean. It has examples, and it has the edge cases covered. You would happily hand it to a customer. Then you ask an AI platform the exact question that page answers, and your page never shows up. No citation, no link, no paraphrase. Just…