Pay-per-click (PPC) advertising remains a cornerstone of effective digital marketing strategies. Often, when we begin work on a PPC account or campaign, it comes with some history. Whether it’s because we inherited it or have been asked to conduct an audit, the goal is always the same: to look at it with fresh new eyes,…
Google has revealed plans to expand the capabilities of its AI assistant Gemini, introducing a new feature called “Deep Research.” This announcement came via social media following the company’s recent ‘Made By Google’ event. According to Google’s post, Gemini will soon be able to “do in-depth research for you and synthesize the info to give…
Over 54 minutes of elevator music and then – complete silence. That’s what X users who tried to tune into Elon Musk’s interview of Donald Trump were treated to on Monday night as X’s live audio platform, Spaces, glitched out when hundreds of thousands of user accounts tried to listen in. Musk blamed the issue…
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One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes to your sites, and ensure that there’s buy-in to how you will be tracking conversions. We’re going to dive into how to secure permission to get…
As Donald Trump and his reelection campaign drops in the polls, the former president is making at least one big move in hopes of altering the trajectory. On Monday, Trump returned to Elon Musk’s X, formerly known as Twitter, with a slew of posts promoting his presidential campaign and attacking the Democratic nominee Kamala Harris.…
The season two premiere of Yung Miami’s podcast Caresha Please was shocking and tea was spilled as the former City Girls star uncharacteristically broke her silence regarding her past relationship with controversial music mogul Sean “Diddy” Combs and other controversies. Yung Miami, whose legal name is Caresha Brownlee, opened up about all the controversy of…
The search and AI ecosystem is full of promise, options, and new ways for literally every type of marketer to evolve and grow. Yes, there is lots of complexity, but there is also commonality: the need for marketers to focus on topical approaches to content creation, build their brand authority for AI citations, and become…
Never has the county, perhaps, felt more united than while watching Golden State Warriors player Stephen Curry absolutely dog on the French men’s basketball team during the gold medal final of the Paris Olympics. In the annals of historic moments in US history, Curry’s four straight three-point shots against France should be hung on a…
There are a million ways for a sport to make its debut at the Olympics, but breaking probably had the most interesting one. Breaking or breakdancing made its official Paris Olympics debut on Friday with Japan’s Ami Yusa taking the Gold over 16 other B-girls. However, the B-girl that stole the show wasn’t Nicka, the…