Bluesky is finally about to add video. The decentralised social media platform flagged the coming update on Friday in a post. Bluesky first announced it would be adding video in May, along with DMs. Now might be a good time to announce that our next major app update will have video. 👀 More details soon!…
Outbound have traditionally been considered a ranking or relevance related factor but those ideas are outdated now that search engines use AI for spam detection and the ranking process. It’s time to consider new ways of thinking about outbound links. 1. A Page Is About Multiple Subtopics One thing people worry about is whether linking…
Early SEO milestones might be easy, but scaling the results needs an upgraded approach. What could that look like? Like startups that come up with a solid niche idea and compete significantly with larger companies, we SEO pros and content strategists need to work harder to develop unique, fresh, niche strategies. However, whenever we think…
Google Business Profiles (GBP) are one of the best ways for a local merchant to get online exposure. But before your GBP becomes visible to the public, you must verify it by clicking on the Get Verified link. Screenshot from Google Business Profile, June 2024 When a business sets up a Google Business Profile, Google…
Instagram is letting you add text directly on top of your photo posts, just like you can in Reels. So, if you want to blast the words direct order “Live Laugh Love” forever across your latest travel pics on your grid, your followers can’t do a thing to stop you. Announced by the company in…
A lot has been said about the remarkable opportunities of Generative AI (GenAI), and some of us have also been extremely vocal about the risks associated with using this transformative technology. The rise of GenAI presents significant challenges to the quality of information, public discourse, and the general open web. GenAI’s power to predict and…
If you’ve scrolled through TikTok recently, you might have noticed that it’s not just viral dances, get-ready-with-mes and story-time videos on your For You Page right now. In fact, I rarely scroll through eight or nine TikToks before I come across a live video where I’m being directly sold to. “Caroline! 11 items! I’m gonna…
Shopify has become a leading platform in the ecommerce world, with over a million businesses using it to reach their customers. Notable brands like Netflix Merch Shop, Gymshark, and Kylie Cosmetics have successfully utilized Shopify to streamline their operations and boost online sales. This success has made Shopify an attractive option for new sellers looking…
Largest Contentful Paint (LCP) is a Google user experience metric integrated into ranking systems in 2021. LCP is one of the three Core Web Vitals (CWV) metrics that track technical performance metrics that impact user experience. Core Web Vitals exist paradoxically, with Google providing guidance highlighting their importance but downplaying their impact on rankings. LCP,…
Kamala Harris is officially on Twitch. The vice president and Democratic presidential nominee now has her own streaming channel on the platform, as the campaign moves to reach more younger voters. The account, with the handle kamalaharris, streamed Harris’ speech at the Democratic National Convention (DNC) in Chicago on Thursday night, with featured clips already…