Earlier this year, Google introduced new AI features into its Google Ads platform to help streamline work for many advertisers. One of those new features comes in the form of AI video enhancements. This is no surprise since video makes up over 65% of all internet traffic. Read on to learn more about the AI…
Social media marketing is all about being where your audience is. If your target audience is active on a platform, then you should be, too. And if you’re looking to speak to a younger demographic, Snapchat can be a powerful marketing tool for your business. Snapchat is the fifth largest social media network in the…
LinkedIn has been training generative AI with user data — a quiet change the public noticed on Wednesday. Users of the professional social networking platform owned by Microsoft were the first to notice a new option pop up in their data privacy settings called “Data for Generative AI Improvement.” SEE ALSO: How to turn off…
If you’re sending a “View Once” message, photo, or video through WhatsApp, don’t be so sure that the receiver can’t view it again. Security researchers with crypto wallet ZenGo recently discovered a bug that allowed WhatsApp users to view “View Once” messages as many times as they liked. SEE ALSO: Meta updates WhatsApp and Messenger…
Instagram just unveiled a much more restricted way for teens under 16 to use its app. Known as Teen Accounts, parent company Meta says its part of a “reimagining” of their platform for teens, in light of ongoing concerns about youth safety on the app — and they plan to apply it to all Meta…
AI Overviews are the most significant SEO change agent since mobile – maybe ever. Until now, we’ve lacked a representative data set to thoroughly analyze how AIOs (AI Overviews) work. Thanks to exclusive data from Surfer, I conducted the largest analysis of AI Overviews so far with over 546,000 rows and +44 GB of data. The…
Google Shopping ads can be a powerful revenue driver – but to get the most out of it, you need to master bid management. Whether you’re an in-house marketer or working at an agency, effective bid management is crucial for scaling success. However, understanding how to optimize and adjust bids effectively in Google Shopping ads…
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Having a fast website is important not just to provide a great experience for visitors, but also as an SEO ranking factor. You’ve probably heard of Google’s PageSpeed Insights tool before. But do you know how to get the…
Elon Musk, owner of social media platform X and CEO of Tesla and SpaceX, deleted a post referencing assassinations of President Joe Biden and Vice President Kamala Harris early Monday morning. “And no one is even trying to assassinate Biden/Kamala 🤔,” Musk wrote. Credit: X / Mashable Screenshot Musk’s now-deleted X post quoted another X…
Since its launch in 2021, Google’s Performance Max (PMax) campaigns have revolutionized how we approach cross-channel advertising. But while this AI-powered campaign has been a game-changer for many, particularly in ecommerce, its application for lead generation comes with unique challenges and opportunities. I thought this would be a good time to share advanced strategies for…