Running a successful PPC campaign today requires more than just getting ads in front of people; it’s about reaching the right audience with precision. Whether you’re aiming for local shoppers or a global audience, ad targeting plays a pivotal role in maximizing your ROI. When targeting users through platforms like Google Ads or Microsoft Ads,…
YouTube is enhancing its Inspiration Tab, a tool for creators to understand their audience and improve content. In a video demonstration, the company previewed new AI features that will launch in the coming months. Initially a research tool, the Inspiration Tab now helps creators identify audience interests and content gaps. The new AI features are…
File this under nice problems to have: Bluesky is growing like gangbusters. But hiding beneath that nice problem is a whole viper pit of nasty ones, as any study of Twitter history will tell you. The Twitter-like social media underdog (or, given its logo, under-butterfly) zipped past the 20 million-user mark last week, with more…
Bluesky is already facing its first major AI scrape, despite the stance of its owners that it will never train generative AI on user data. Reported by 404Media on Nov. 26, one million public Bluesky posts — complete with identifying user information — were crawled and then uploaded to AI company Hugging Face. The dataset…
Robots.txt just turned 30 – cue the existential crisis! Like many hitting the big 3-0, it’s wondering if it’s still relevant in today’s world of AI and advanced search algorithms. Spoiler alert: It definitely is! Let’s take a look at how this file still plays a key role in managing how search engines crawl your…
More users means more problems, and social media wunderkind Bluesky is no exception. On Monday, Bluesky announced new moderation efforts to address a growth in concerning user content amid its incredible growth. In an exclusive with Platformer, Bluesky explained that it would be quadrupling its content moderation team, currently a 25-person contracted workforce, in order…
More than 13 million users have joined the ranks of the latest buzzy social media platform Bluesky, the self-proclaimed “billionaire-proof” micro-blog that is taking on Elon Musk’s X. Since the presidential election — and Musk’s hard right turn — X users have begun leaving the platform en masse, harkening back to the early days of…
Automattic cloned WP Engine’s paid ACF Premium plugin and is distributing it for free. Many in the WordPress community disapprove of this action, expressing concerns that it undermines the plugin and theme ecosystem. Advanced Custom Fields Plugin Advanced Custom Fields (ACF) is a WordPress plugin that’s popular with WordPress website developers because it enables them…
Bluesky, the formerly Jack Dorsey-affiliated, decentralized answer to Elon Musk’s X is closing the gap with Threads at breakneck speed. The browser version of Bluesky surpassed Threads in total usage weeks ago, but now the Bluesky app has exploded to 3.5 million daily active users, putting it just 1.5 times behind Meta’s Threads — an…
Audio Events on LinkedIn will soon be no more. In an update published this week, LinkedIn announced that it would be combining Audio Events with LinkedIn Live, effectively shutting down the audio-only streaming feature. SEE ALSO: LinkedIn is using your data to train AI. Here’s how to turn it off. According to the update, LinkedIn…