This post was sponsored by Heeet. The opinions expressed in this article are the sponsor’s own. How do you calculate the true cost of SEO content production? Are you overspending or underspending on SEO compared to performance? Can you connect SEO-driven awareness to pipeline and revenue? How do you make SEO efforts more visible to…
If your FYP, timeline, or feed feels like a toy aisle lately, you’re not imagining things. The latest internet trend has everyone turning themselves — or their favorite characters — into AI-generated action figures. These digital creations are everywhere. Instagram, X, TikTok, and even — actually, especially — LinkedIn, have all been inundated with them.…
New research shows marketers aren’t using generative AI as much as they could be. Marketing applications rank surprisingly low on the list of popular AI uses. “The Top-100 Gen AI Use Case” report by Marc Zao-Sanders reveals that while people increasingly use AI for personal support, marketing tasks like creating ads and social media content…
Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain consistency, it’s essential to develop a structured posting schedule aligned with your company’s marketing objectives for optimal results. Our content plan is designed to support this process. But, what exactly does a content plan need?…
Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news? Setting up the Google Tag for conversion tracking is easier than it used to be, giving advertisers multiple installation options to fit…
HubSpot has introduced over 200 product updates and features as part of its Spring 2025 Spotlight release. The updates include expanded AI functionality across the platform, enhancements to Marketing Hub Enterprise, and the launch of new AI-powered Workspaces designed to streamline collaboration across marketing, sales, and support teams. Let’s be honest: marketing and sales teams…
The cost of using advanced AI has fallen sharply. Since late 2022, the price of using GPT-3.5-level AI models has dropped from $20.00 to just $0.07 per million tokens. According to Stanford HAI’s AI Index Report, that’s a 280-fold reduction in less than two years. This massive cost drop is changing the pricing of AI…
Adding to growing fears of digital surveillance under the Trump administration, the U.S. Citizenship and Immigration Services (USCIS) announced today that it will begin screening immigrants’ social media accounts in an effort to uncover “antisemitic activity,” the department explained. The department will be on the hunt for content that appears to be “endorsing, espousing, promoting,…
Market analysts braced for a potential repeat of “Black Monday” over the weekend — a crash of such magnitude it was being compared to the infamous 1987 global financial meltdown. While President Trump’s tariffs continued to weigh on the stock market, a full-blown crash never materialized. Interestingly, one key factor in averting disaster may have…
I’m a firm believer that the internet runs on two things: catchy beats and weird little guys. This week’s weird little guy? A French fish with arms, legs, and undeniable star power. Le Poisson Steve, a chiptune earworm by French musician Tomo, found its way into virality through an animated clip by illustrator Vigz. The…