In 1996, DoubleClick was born as an ad exchange provider, acquired by Google, and became known as DoubleClick by Google (aka DoubleClick AdX, aka DoubleClick Ad Exchange). Then along came Google AdSense somewhere in between, which is an ad network, not an ad exchange, confusing marketers and advertisers ever since. AdSense, launched by Google on June…
By now, all of us know online reviews play an important role in brand perception and online rankings. Despite that, studies into online reviews, and how consumers react to them, continue to defy our expectations. To make informed decisions about your review strategy, we need something more concrete than the knowledge that reviews play an…
Shares 484 The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. [embedded content] Watch The Journey: Episode 10 The Journey, a Social Media Examiner production. Episode 10 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to…
At Microsoft’s AI event yesterday in San Francisco, the company showcased its vision for AI-enabled computing, as well as its AI differentiation strategy. The latter essentially boils down to three big ideas: making AI-supported software broadly accessible to people to improve “everyday” experiences, the seamless combining of work and personal functionality in the same tools and…
As SEO professionals, we understand how SEO initiatives improve organic visibility and drive revenue, but we need to take this to the CMO as well. For years SEO professionals have battled in the boardroom to convince marketing stakeholders to spend more money on organic search and have had to try to prove the tangible value.…
Shares 930 Do you want to improve your influencer outreach for roundup posts? Wondering how to come up with a unique topic idea? In this article, you’ll discover a four-step plan to create effective influencer roundups. How to Create Influencer Roundups: Tips and Tools for Bloggers by Ann Smarty on Social Media Examiner. #1: Plan…
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Social media is a great way to reach potential customers and engage an audience. But it can also be insanely complicated. Between Facebook, Twitter, Instagram, and LinkedIn, there are too many platforms and not enough time. But there’s…
Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit the targets set for them by the C-suite. And those targets are more than likely ROAS-related. But, for two reasons, these ROAS targets are actually causing a lot of damage: ROAS usually doesn’t take incrementality into account, which…
Shares 604 Does your business offer services? Looking for ways to make Instagram work for you? In this article, you’ll discover how to plan and construct Instagram posts to help your service-based businesses establish a strong visual presence. An Instagram Content Plan for Service-Based Businesses by Stevie Dillon on Social Media Examiner. #1: Outline Your…
Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! May 3, 2015, it happened again. Google quietly launched an update – now popularly known as the “Quality Update,” though in truth it has no official name. ADVERTISEMENT It struck fear into the hearts of many webmasters,…