Google rolled out its click-to-message AdWords extension in October 2016. Similar to call extensions, message extensions allow users to message a business directly from the ad. Now the company is announcing formal reporting for messaging. It will be available in the next few weeks in the US, the UK, Canada, France, Brazil and Australia. Users…
Shares 153 Do you stream Facebook Live video on your mobile device? Wondering how to add a branded image to your live stream? In this article, you’ll discover how to easily add a logo and call to action to your mobile Facebook Live broadcasts. How to Brand Your Mobile Facebook Live Streams by Owen Hemsath…
In the last decade, so-called pundits have claimed that “SEO is dead,” when in reality, only the old ways of doing SEO have died. If there’s one fact all digital marketers should be well-aware of by now, it’s that SEO is ever-changing and it will always be. Despite the challenges brought about by the dynamic nature…
Friday went poorly for a select group of Twitter users that have earned a reputation for their expertise at gaming the system. The social media company moved to suspend a number of popular accounts with millions of followers between them, Buzzfeed reports. Their offense? Stealing people’s tweets without credit and conspiring as a group to…
Shares 282 Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the new YouTube live tools and features with Amy Landino, new Facebook Messenger features, and…
An update to Google’s search results allows musicians to instantly publish short updates to the front page of search results. This will be facilitated through Google Posts, which also allows small businesses to publish to search results. Google is initially rolling this feature out to select musicians in the pop and electronic dance music genres.…
In celebration of March 10, a day that has become known as Mario Day (MAR10… get it?), Google is letting users navigate Maps Mario Kart-style for a limited time. For one whole week, Google Maps users can replace the generic arrow icon with Mario in a go kart. This will be available on both the…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 marketing and promotion tactics to get your content discoveredMar 9, 2018 by Kristopher Jones Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content…
It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often…
Continuing yesterday’s celebration of International Women’s Day, and as March is Women’s History Month, in this week’s Community Corner, we’re featuring the incredible female search and digital marketing experts who will be sharing their knowledge with our Search Marketing Expo (SMX) audience next week in San Jose. I asked each speaker for some details about…