How to Use the Facebook Event Setup Tool

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Bing Ads rebrands as Microsoft Advertising

First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik van der Kooi, corporate VP for…

7 Types of Social Proof to Grow Your Ecommerce Sales by @drumming

What are the strongest factors that influence your customers to buy? Social proof, first introduced by Robert Cialdini in “Influence“, is one of the most impactful drivers of consumers’ purchase decisions. As an ecommerce site, socially-reinforced trust signals can help you: Increase conversion rates. Improve the trustworthiness of your brand. Increase consumers’ confidence in transacting…

Future of Facebook and Twitter

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

The SEO Advantages of Machine-Readable HTML5 Semantic Markup

Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by using machine-readable semantic HTML5 elements to describe page outlines. Specially-named containers can help search engines and browsers more easily identify how our pages are arranged. For example, <header> is its…

Google bug may select unrelated canonical URLs, could impact indexing

Google tweeted Thursday that it may have selected unrelated canonical URLs for some pages and that breadcrumb trails on mobile might show the unrelated URLs. It also said that, in rare instances, this could prevent proper indexing. Here’s the tweet: We’re aware for some pages, there’s an issue where we may have selected an unrelated…

Advanced Facebook Retargeting: How to Up Your Ads Game

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.