When conversational AIs like ChatGPT, Perplexity, or Google AI Mode generate snippets or answer summaries, they’re not writing from scratch, they’re picking, compressing, and reassembling what webpages offer. If your content isn’t SEO-friendly and indexable, it won’t make it into generative search at all. Search, as we know it, is now a function of artificial…
This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own. Local Search Has Changed: From “Found” to “Chosen” Not long ago, showing up in a Google search was enough. A complete Google Business Profile (GBP) and a steady stream of reviews could put your client in front of the…
There’s hardly ever such a thing as truly free money. We pay for everything, in some way: with labor, with time, with suffering. So getting a payment from a tech or social media settlement isn’t exactly free — it’s likely the company messed up in some way and it legitimately owes you that cash —…
Google’s Robby Stein, VP of Product at Google, explained that Google Search is converging with AI in a new manner that builds on three pillars of AI. The implications for online publishers, SEOs, and eCommerce stores are profound. Three Pillars Of AI Search Google’s Stein said that there are three essential components to the “next…
At the end of 2022, OpenAI launched ChatGPT and opened up an easy-to-access interface to large language models (LLMs) for the first time. The uptake was stratospheric. Since the explosive launch, ChatGPT hasn’t shown signs of slowing down in developing new features or maintaining worldwide user interest. As of September 2025, ChatGPT now has a…
Elon Musk’s social media platform X has settled a $128 million lawsuit with four former Twitter executives over their promised severance package. On Wednesday, Musk’s X settled with the company’s former Chief Executive Officer Parag Agrawal, Chief Financial Officer Ned Segal, Chief Legal Officer Vijaya Gadde, and General Counsel Sean Edgett. All four worked at…
What I’m about to say will feel uncomfortable to a lot of SEOs, and maybe even some CEOs. I’m not writing this to be sensational, and I know some of my peers will still look sideways at me for it. That’s fine. I’m sharing what the data suggests to me, and I want you to…
President Donald Trump’s obsession with social media is so notorious that it has its own Wikipedia page. But since his return to the White House, that fixation has seeped into the highest levels of government, with cabinet officials adopting his combative style and reshaping how public servants behave online. Consider Vice President JD Vance, who…
What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just what they search for, your content naturally becomes more relevant and your performance more sustainable. Google processes over 5 trillion searches annually, and many…
Some would say postmodernism is ruining the things we love. It’s certainly crept into the offices of ad executives, who now use our goodwill to trick us into watching ad campaigns for mediocre cognac. After LeBron James teased a “second decision” on Monday — a nod to his 2010 announcement in which he announced he’d…