I’m biased toward any meme that’s ever involved Wishbone, but this meme about having range actually has the range, too. Range — and, more importantly, whether you have it — has been part of internet lingo for a while. Its latest appearance is in a Twitter meme, where people share four separate, very different screenshots…
Bing announced Wednesday at SMX West that it will release the first phase of a refreshed and improved Bing Webmaster Tools in the first week of March. The new toolset promises to offer a faster, cleaner, more responsive and even more actionable set of features for SEOs and Webmasters. New Features. Bing is not just…
How to Increase Your LinkedIn Engagement: 4 Tips : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts. Before today, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via the settings panel. A new feature, called continuous audience sharing, is something advertisers can…
What we may not realize starting out in our search marketing career is that the path we choose can quickly become our identity – and with it, shape our mindset. We choose our worldview and its invisible hand leads us along our career path. It may even affect our mental health because we’re constantly pushing…
4 Ways to Use TikTok for Business : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free…
Google is testing more granular options for tracking website conversion actions in Google Ads. The new options were spotted by Yatin Mulay of Zen Online Marketing. It’s not clear how widespread this is, but we’re seeing the set of options that Mulay shared in some accounts as well. Current state. The current list of options…
In a world of ad blockers and AI automation, content marketing is essential to your marketing plan. For example, the number of people using ad blockers has risen by 10% in six years. No matter how much you spend on your paid advertisements, there’s a 26% chance your target audience won’t even see them. Voice…
How to Use Facebook Ads to Generate Sales and Leads Quickly : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much…
“We strongly recommend that any user who can edit campaigns should be certified,” Google. There is a lot about the coming changes to the Google Partners program eligibility requirements that agencies aren’t happy about. Among them, the requirement that at least 50% of the eligible users listed in their manager accounts will need to earn…