According to guidelines released by the Center for Disease Control, one of the most effective ways to protect yourself against the novel coronavirus is to avoid touching your face. This is incredibly useful advice — you shouldn’t be touching your face anyway — but it’s also making people realize just how much they’re scratching their…
Are agencies going to be expected to “manage to the recommendations”? That’s among the concerns I heard from many marketers after Google announced the performance portion of the Google Partner program requirements will be evaluated based on manager account optimization scores starting in June, with added focus on Google’s automated recommendations. This change, in particular…
Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee Results, offered tips on how advertisers can get the most out of seasonal social ads at SMX West in San Jose last week.…
How to Rethink Your Way to Business Growth : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
Google’s Danny Sullivan tweeted a response regarding an article written by Dr. Pete Meyers. The article, published on Moz, was about an increase in search features that push down the traditional ten blue links. Danny raised interesting issues with the article that deserve to be considered. What is an Organic Listing? The first point Danny…
Yotpo has partnered with Bazaarvoice to syndicate reviews through the latter’s network, which includes nearly 2,000 global retail sites and reaches more than a billion shoppers monthly, according to the company. Yotpo is evolving from a reputation management platform to an “end-to-end platform” for direct-to-consumer (D2C) brands. The move is intended to expand the reach…
Google shared a three-step guide on hiring an SEO for businesses who may be doing so for the first time. This advice was provided in the latest episode of Google’s Search for Beginners series on YouTube, which is an extended version of the advice provided in the previous episode. See: Google Recommends Hiring SEOs in…
Open Instagram and you’re guaranteed a trove of new Stories to watch. You’ll probably tap through a few, but it’s likely that the story you watch most isn’t someone you follow at all. It’s your own. For better or for worse (probably both), Stories have fundamentally changed the way people use the platform. The feature,…
Google is sending out notices via Google Search Console with “mobile-first indexing issues detected” alerts. In those emails it communicates the issues Google has when it comes to moving that site over to mobile-first indexing. It also says “Google expects to apply mobile-first indexing to all websites in the next six to twelve months.” Mobile-first…
How to Use LinkedIn for Competitor Research : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free…