How to Succeed in Google Discover via @abbynhamilton

Google Discover (previously known as Google Feed) is a personalized content feed created by Google that proactively serves relevant content to users. While traditional search requires users to input a query, Google Discover anticipates user behavior to surface new and interesting content. Discover is available to mobile users on the Google App, Android devices, and…

How SEOs are approaching traffic and budget disruptions [Video]

[embedded content] The coronavirus has impacted search behavior in ways that might’ve been unimaginable until now, and the swings have created uncertainty for our clients and web properties. In this clip from Live with Search Engine Land, Merkle’s Alexis Sanders describes some of the trends she’s seen among her agency’s clients. Pedro Dias of APIs3…

The White House is encouraging Schema adoption for COVID-19 announcements

The White House and other federal agencies are coordinating with Schema.org to promote visibility for coronavirus-related information on search engines, the White House Office of Science and Technology Policy announced Wednesday. The presidential department is directing federal chief information officers and encouraging the private sector, state and local governments and the academic community to incorporate…

How to Use the LinkedIn Featured Section on Your Profile

How to Use the LinkedIn Featured Section on Your Profile : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…

How to Run Instagram Ads on a Small Budget: 4 Tips

How to Run Instagram Ads on a Small Budget: 4 Tips : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much…

5 reasons why your Facebook Ads campaigns are failing

Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often seems like the place to market online. But amidst all of the glow, there’s a hard truth: many, if not most businesses, struggle to get…

When, Why & How to Use the Noarchive Tag via @BrianHarnish

Meta robots tags are nothing new. In fact, there are many instances where you may want to use some meta robots tags such as the noarchive tag. On larger websites, managing sections can become challenging. So much so, that you would want to use some meta robots tags in order to control how Google sees,…