Mashable’s new series Don’t @ Me takes unpopular opinions and backs them up with…reasons. We all have our ways, but we may just convince you to change yours. And if not, chill. It’s become a near-universal online experience. You log on to find yourself drowning in a shitstorm of vague subtweets, quote tweets, or (most damning…
The success of any given campaign can depend on your team’s ability to get buy-in from the right individuals. Sometimes, it’s upper management and other times it’s your web developer counterparts who are likely juggling their own set of priorities. “The ultimate goal is the same,” said Jenny Jiang, SEO developer for design and engineering…
2020 hasn’t been the best for memes so far, probably because of how bad everything else is. This “the poem/the poet” meme is pretty good, though. At the very least, it’s a pleasant ride through some notable moments in pop culture. The side-by-side image format — a longtime favorite of people with sizable screenshot folders…
Consulting is not easy work – no matter the industry or skill level. There’s no sugar-coating it. While challenging, it’s also extremely rewarding. Unfortunately, I don’t have a cheat code that I can give you to become (and remain) a great consultant. It takes hard work, dedication, and constant learning and improvement. The good news…
It’s been 15 years since their first interview, but Search Engine Land’s contributing editor Barry Schwartz recently had the honor to talk with search industry pioneer Mike Grehan once again. As Barry puts it, “Mike has been in the industry before there was an industry.” The two discussed the early days of search, how far…
“Mr. Peanut” has “died,” according to the Planters mascot’s official Twitter account. The sentient legume’s demise is part of a Super Bowl ad campaign, according to AdAge, which began with a video of Mr. Peanut sacrificing himself to save his friends Wesley Snipes and Matt Walsh in the wake of a harrowing Nutmobile accident. His…
Google updated its best practices documentation on mobile-first indexing with a significant amount of additional information. The document is designed to help site owners ensure they’re providing the best possible experience to users whether they’re accessing the site on a mobile or desktop device. Using the Wayback Machine, I compared an archived version of Google’s…
How to Use Short Videos to Turn Prospects Into Customers : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…
In Barry Schwartz’s latest video interview, we talk to Josef Sperzel about how he got into technical SEO, site architecture and spider crawling issues, and why he’s most excited about utilizing Python to create data visualizations to streamline the day-in and day-out processes of technical SEO. “It’s the core of what I’m really into now,”…
ADVERTISEMENT In a world overrun with thousands of entrepreneurs and wannapreneurs, achieving success is tougher than ever. This goes for any type of business or personal venture. Regardless if you run a digital marketing agency, sell toiletries, diagnose medical problems, or author books, you must stick out among the noise. And it all begins with…