Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands only investing in one at a time. Of course, this is a tragic mistake as PPC and SEO strategies are necessary to integrate into one another for a site…

In times of social and economical crisis, it is understandable for companies to have an initial reaction to pause or postpone marketing, reining back on all deemed areas of expense. This is often the human reaction to changing circumstances. And in most cases, this is not an effective marketing strategy during a time of crisis.…

In our next SEO video interview, or vlog as the cool kids say, I spent a few minutes talking with Alexis Sanders (@alexisksanders) of Merkle, she is a senior account manager at the company. You may have heard of Alexis already, she is a contributor here on Search Engine Land and speaks at many of…

As an agency owner or manager, these are extraordinary times. We are all desperately trying to figure things out in this era of COVID-19, just like you. What follows are four tips on managing a digital agency in the current crisis I hope these thoughts prove helpful to you. I will also share some resources…

Do you want the entire internet to know you have your facts right? If so, then you should take a look at the Fact Check structured data. In this post, I’ll cover everything you need to know about it.  What is Fact Check structured data? It’s part of Schema.org markup. Specifically, the Fact Check structured…

In a Google After Hours Office Hangout Google’s John Mueller answered a question about links and rankings. Along the way he demonstrated that sometimes what we think we know about SEO isn’t entirely correct. He then offered advice on how to fight for the top rankings. Everyone Knows You Need Links The publisher started off…