For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data we need out of server log files is usually laborious: Gigantic log files require robust data ingestion pipelines, a reliable cloud…
The latest episode of Google’s Search for Beginners video series goes over the best (and worst) practices for SEO. As the title of the series suggests, the best practices explained in the video all involve beginner-level tactics. So you may be familiar with much of this already. It’s also worth noting that Google’s advice in…
Google added annotation cards in change history reports in the Google Ads UI on Wednesday. There are also new sections for Using annotations. You’ll see a little triangle icon below the change history performance chart indicating an annotation. Click on the triangle to open a card that lists and links to the types of changes…
How to Advertise on Quora : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and…
My first post on Botnet got over 480,000 likes. A new social media-style app offers users the chance to live in a world where millions of adoring followers hang onto their every word. There’s just one catch: On Botnet it just so happens that you’re the only real person. Oh yeah, and you’d better believe…
ADVERTISEMENT As per a new agreement between ICANN and Verisign, the price of domains ending in .com may go up in the coming years. Domain registrar Namecheap reports that the Internet Corporation for Assigned Names and Numbers (ICANN) has allowed Verisign to increase the wholesale price of .com domains. The new contract allows Verisign to…
Creating content is a process that has to get smarter all the time. Google is continually improving how it understands naturally expressed human language, as perfectly evidenced in its BERT update from last October. Google has said – and webmaster trends analyst John Mueller has echoed – that there is really nothing drastically new to…
How to Build Facebook Custom Audiences for Special Ad Category Groups : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much…
More than 80% of marketers use location data to improve the performance of their campaigns. Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022. While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to…
Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially significant — but it isn’t. 3D mapping the physical world. Scape’s technology is about creating a 1:1 digital…