The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is another, Amazon Go’s cashier-free checkout is a third. Inventory and ads. One of the more interesting examples of bringing digital experiences into physical stores comes from Chicago-based Cooler Screens,…
How to Choose the Right LinkedIn Ads Objective : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
LinkedIn is making its platform less noisy by cracking down on the number of invites page admins can send out each month. Page follow invitation spam has been such a problem in the past that LinkedIn previously removed the ability to invite connections to follow company pages. The ability to do this was only brought…
[embedded content] During his SMX Next keynote, Search Engine Land’s Barry Schwartz took a trip down memory lane of Google’s algorithm updates since 2001. During this Live with Search Engine Land that took place later that day, he spoke with notable SEO practitioners on what we’ve learned from these updates to position ourselves, and our…
How to Create Effective Facebook Lead Ads: Step-by-Step Tutorial : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…
Pinterest is a huge social platform with 367 million monthly active users. Just look at its growth throughout the years. As a marketer, this means Pinterest is a promising platform to showcase your brand. But do you know everything there is to know about Pinterest? Here are 25 Pinterest facts to turn your head. 25…
This week, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld cover all the digital marketing headlines before you log off for the holiday weekend. Facebook will prioritize original reporting Facebook announced that they are updating their algorithm for news articles to prioritize original reporting. If many articles related to a certain topic link back to…
Failure. This concept comes up from time to time in digital PR. And lockdown – with its many webinars, social media updates, and the inherent challenges of the media landscape right now – has brought the idea of expectations to the forefront once again. There are various viewpoints around this. Some webinars/events/content have spoken of…
Using Instagram Stories During a Launch: Promotional Strategy : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
Gary Illyes of Google announced on the Google webmaster blog this morning that it wanted to clarify that spam reports are only to improve Google’s spam detection algorithms. Google removed any mention of manual actions in the Google webmaster guidelines and say these spam reports will not lead to a Google employee reviewing a site…