Australia’s social media ban for children under 16 will come into effect this Wednesday, Dec. 10. Platforms such as TikTok, Instagram, Snapchat, and YouTube have already begun disabling users’ accounts to comply with the new law. Approved by Australia’s Senate earlier this year, the Online Safety Amendment (Social Media Minimum Age) Act requires social media…
The European Commission just recently slapped Elon Musk’s X with a historic $140 million fine. But, it turns out that Europe hit X with a double whammy here. According to X, the European Commission, the executive branch of the EU that enforces its laws, took advantage of a flaw in its advertising platform which helped…
A few weeks ago, I was given access to review a confidential OpenAI partner-facing report, the kind of dataset typically made available to a small group of publishers. For the first time, from the report, we have access to detailed visibility metrics from inside ChatGPT, the kind of data that only a select few OpenAI…
The conversations shaping PPC this week focused on how AI interprets intent, how holiday demand played out across Shopping and Performance Max, and how Google is adding more automated language directly into ads. Google shared more clarity around AI Max, while Adalysis shared AI Max match type behavior, retail analysts broke down early Cyber Monday…
AI visibility plays a crucial role for SEOs, and this starts with controlling AI crawlers. If AI crawlers can’t access your pages, you’re invisible to AI discovery engines. On the flip side, unmonitored AI crawlers can overwhelm servers with excessive requests, causing crashes and unexpected hosting bills. User-agent strings are essential for controlling which AI…
YouTube is rolling out title A/B testing globally to all creators with access to advanced features, expanding the testing capability beyond the select group that had early access. The announcement came via the platform’s Creator Insider channel, clarifying how the feature works and addressing common questions from creators. Title A/B testing joins thumbnail testing in…
The new iPhone, the Nintendo Switch 2, anything KPop Demon Hunters-related: these are the trending holiday gift items this year. And if you’re on Facebook, there’s a nonzero chance they are actually gifts that cyber criminals are pretending to sell in order to scam Facebook users. These AI-generated products look like quality items, which the…
Your campaigns are only as strong as the pages they lead to. You can have the most targeted ads, the sharpest copy, and a budget that makes your CFO nervous. But if your landing page doesn’t deliver on what the ad promised, you’re leaving money on the table and feeding poor signals back into your…
Most Americans seen the Cinerama Dome. Since opening in 1963, the Hollywood movie theater hosted dazzling film premieres and black-tie galas, its striking geodesic shape expertly framing celebrities and red carpets. The theater — designed by Pierre Cabrol of Welton Becket’s esteemed architectural firm — has also had cameos in legendary films, like Quentin Tarantino’s Once…
I’m not someone who’s drunk much of the AI Kool Aid. I have sipped it. Swilled it around my mouth like you would an 1869 Château Lafite Rothschild. But I’ve seen enough cult documentaries to know you should spit it back into the glass. Do I love the opportunities it’s provided me in a work…