Until COVID-19 hit, location data was being used by marketers for real-world audience insights and online-to-offline attribution. And while smartphone data has gotten attention as part of “contact tracing,” one could assume marketing use cases for location data have all but disappeared. What consumers are actually doing. But that’s definitely not the case. Many marketers…
2020 Social Media Marketing Industry Report : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report…
The world craves minimalism. So much so, that whichever aspect of our lives you look at – whether it is the lifestyles we lead, homes we live in, or the products we consume – minimalism is present in every facet. Even the smartphones in our pocket prove that minimalist design has more than caught on.…
[embedded content] On Friday, Search Engine Land’s Barry Schwartz hosted a discussion with Martin Splitt, Google Search Developer Relations, on Live with Search Engine Land. Martin is extremely knowledgeable about how Google crawls and indexes all kinds of websites, and the two of them spent an hour exploring those topics. Bottom line: If you are…
New Pinterest Tools for Marketers : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and…
Google has launched a new tool designed to help marketers keep up with which products are in high demand amid the COVID-19 pandemic. The Rising Retail Categories tool marks the first time Google has provided this type of insight on the product categories people are currently searching for. Consumer interest is rapidly shifting from one…
ADVERTISEMENT On this week’s episode of Marketing O’Clock, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld report on the digital marketing news of the week and try to give Google’s latest core algorithm update a more exciting name. May 2020 Core Update Google announced the update on May 4 and it appears to be a…
A new app makes it much easier for Shopify merchants to create shoppable Product Pins in Pinterest. The dedicated Pinterest app in the Shopify app store enables merchants to upload their product catalogs to Pinterest. It can automatically update products for Product Pins on Pinterest daily and add tagging to be able to track and…
Older link building tactics have much less impact now, mainly because once everyone catches wind that they work, inboxes everywhere become inundated with quick and dirty pitches aiming to achieve the same success. The issue has impacted top journalists, as well, who are now tired of the same canned pitch emails about why they should…
Using Facebook Ads in Uncertain Times : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report…